Semiotics Language PDF

SEMIOTICS By Aleksandra Arczewska & Zuzanna Dudek  SEMIOTICS Semiotics is the study of signs and symbols and their usage or interpretation. The term “semiotics” derived from Greek words “semiotikos” meaning “interpreter of signs”. ...

SEMIOTICS By Aleksandra Arczewska & Zuzanna Dudek  SEMIOTICS Semiotics is the study of signs and symbols and their usage or interpretation. The term “semiotics” derived from Greek words “semiotikos” meaning “interpreter of signs”.  Timeline 1 1a 1b 2 ROOTS IN FORMALIZED IN ANCIENT GREEK THE 19TH AND PHILOSOPHY 20TH CENTURIES ARISTOTLE: "A SIGN STANDS FOR SOMETHING ELSE" AUGUSTINE: “SIGNS ARE ESSENTIAL FOR COMMUNICATION”  KEY FIGURES Ferdinand de Charles Pierce John Locke Saussure  Ferdinand de Saussure The Swiss linguist that as first defined the study of “the life of signs within society”. Moreover, he explained that a sign is any motion, gesture, image, pattern or event that conveys a meaning.  The Linguistic Turn Ferdinand de Saussure revolutionized semiotics by formalizing a linguistic approach. He argued that language is a system where each sign consists of two parts: Signifier Signified The form of the sign The mental concept (sound, word, or it represents. image). SIGNIFIER: ? SIGNIFIED: ? SIGNIFIER: A ROSE SIGNIFIED: LOVE, PASSION SIGNIFIER: ? SIGNIFIED: ? SIGNIFIER: A BROWN CROSS SIGNIFIED: A SYMBOL OF RELIGION, CHRISTIANITY SIGNIFIER: ? SIGNIFIED: ? SIGNIFIER: A FISH SIGNIFIED: A SYMBOL OF JESUS, CHRISTIANITY SIGNIFIER: ? SIGNIFIED: ? SIGNIFIER: A FOUR-LEAF CLOVER SIGNIFIED: LUCK SIGNIFIER: ? SIGNIFIED: ? SIGNIFIER: AN OWL SIGNIFIED: WISDOM SIGNIFIER: ? SIGNIFIED: ? SIGNIFIER: A HEART SIGNIFIED: LOVE SIGNIFIER: ? SIGNIFIED: ? SIGNIFIER: A STOP SIGN SIGNIFIED: TO STOP SIGNIFIER: ? SIGNIFIED: ? SIGNIFIER: A SCHOOL SIGNIFIED: EDUCATION  SIGNIFIER: ? RED SIGNIFIED: ?  SIGNIFIER: COLOUR RED RED SIGNIFIED: DANGER, FIRE, PASSION, LOVE, BLOOD, STOP  SIGNIFIER: ? GREEN SIGNIFIED: ?  SIGNIFIER: COLOUR GREEN GREEN SIGNIFIED: HARMONY, PEACE, HEALTH, NATURE, GO EXERCISE Work in groups!  John Locke English philosopher in whose view language begins with signs that are tied to a specific meaning (dyadic).  Charles Sanders Peirce American philosopher (1839–1914) Charles Sanders Peirce expanded semiotics beyond Saussure's dyadic (two- part) model by introducing a triadic model of the sign. Three components: Sign, Object, Interpretant. Proposed three types of signs: Icon, Index, Symbol  Sign: The form the sign takes (e.g., a Peirce defined a sign word, image, sound). as something that mediates between an Object: The thing or concept the sign object and its meaning. refers to (e.g., a physical tree). He introduced three interconnected elements: Interpretant or Concept: The mental concept or understanding that arises when the sign is interpreted.  THREE CATEGORIES OF SIGNS ICON INDEX SYMBOL An icon resembles its An index is associated A symbol is related to its referent. with its referent referent only by convention. ICON, SYMBOL OR INDEX? LET’S PLAY A GAME! link do gry!!!!!  EXERCISE With a given place think of any signs and symbols that you can encounter there. List them and decide how those signs and symbols work togheter to communicate the meaning.  LET’S WATCH A VIDEO! https://www.youtube.com/watch?v=0JtJu9HdQVM&t=304s Thank BYE! you!