Media Information & Literature - Q1 PDF

MEDIA INFORMATION & LITERATURE SEM 1 | QUARTER 1 | alyssa – ♡ cramer gestures, body language or any facial expressions. L1 COMMUNICATION - Ex. use of traffic sign...

MEDIA INFORMATION & LITERATURE SEM 1 | QUARTER 1 | alyssa – ♡ cramer gestures, body language or any facial expressions. L1 COMMUNICATION - Ex. use of traffic signals ★ COMMUNICATION ★ PARTS OF COMMUNICATION MODEL - Communication is taken from the Latin word commūnicāre, which means “to share” or “to divide 1. Source or sender out” - Sends or delivers a message - A process of sharing ideas and opinions about issues, - Initiates the communication process. people, events and places between or among persons 2. Message through various channels to gain common understanding - The information or the verbal and nonverbal - An interactive process that allows sharing of message conveyed to another person or a group of meanings about texts, images and people’s actions people and behavior. 3. Medium - In order for communication to take place, two main - Media is the plural of “medium” actors work together. They are called the sender and - The channel through which the message is coursed the receiver 4. Receiver - Effective communication takes place when the - Receives the message sender receives a feedback or response that he - The communication process is considered initially wanted the receiver to have successful when the receiver responds the way the source intended 5. Effect ★ BASIC TYPES OF COMMUNICATION - Response of the receiver after getting the message from the source 1. Verbal communication 6. Feedback - When communication happens verbally, vocally or - An important product of the communication through written words expressing or conveying a process message - Tells the source how effective the selected - Ex. When a baby is crying (vocal), this is identified as message and channel to the receiver verbal communication. Hunger pain is expressed - Confirms whether there is mutual understanding vocally. between the source and the receiver a. Oral communication 7. Noise or barriers - Happens through word of mouth, spoken - The disruptions in the communication process words, conversations, and also any messages or information that are shared or exchanged between one another L2 COMMUNICATION PROCESS through speech or word of mouth - Ex. public speech, news reading, television, radio, telephone and mobile conversations. b. Written communication ★ PROCESS OF COMMUNICATION - A type of communication that is expressed through written word or often 1. Lasswell’s communication model written sign which refers to the languages used in any medium - Ex. hand written, typed, newspaper, printed word documents, letters, books and magazines. 2. Nonverbal communication - The model is fairly simple and informs you that - Any communication without the use of mouth information originates from someone and the (voice), spoken words, conversation and written message flows through a medium, either by sound languages waves or light - It happens through signs, symbols, colors, 1 MEDIA INFORMATION & LITERATURE SEM 1 | QUARTER 1 | alyssa – ♡ cramer does not start when a person begins to speak, but 2. Shannon and Weaver’s communication model when a person selectively responds to his or her physical environment - This model considers a strong relationship between surroundings responses and the communication process - Communication only begins when a person receives a message from the surrounding environment 5. David Berlo’s communication model - It is designed to develop the effective communication between sender and receiver - They find factors affecting the communication process called “Noise” - At first, the model was developed to improve technical communication. Later on, it’s widely applied in the field of communication. 3. Osgood–Schramm model - A type of reception model that follows the SMCR model (Sender, Message, Channel, Receiver) which do not follow any specific particular communication - It is accounted for factors that affect how communicators are influenced when they send and receive a message a. Communication skills: the individual’s skill to communicate - Ex. ability to read, write, speak, listen - A circular model so communication is circular in b. Knowledge: the knowledge about the subject one nature is going to communicate - The message is sent only after encoding - Ex. whatever the teacher communicates in - The sender is also called the encoder the class about the subject so it pertains to - The encoded message is decoded by the receiver having knowledge in what you are under receipt, making him also the decoder communicating c. Attitudes: the attitude towards the audience, 4. Westley and MacLean’s model of communication subject and one self - Ex. the student the attitude is to learn more d. Social system - Includes the various aspects in society such values, beliefs, culture, religion and general understanding of society - It is where the communication takes place 6. Gerbner’s Model of Communication - Can be seen in two contexts: interpersonal and mass communication - Westley and Maclean realized that communication 2 MEDIA INFORMATION & LITERATURE SEM 1 | QUARTER 1 | alyssa – ♡ cramer - Bautista et al (2016) from New Mexico-based Media Literacy Project (MLP) describes media literacy as the accessibility, review, assessment and media development - The method by which media content is dissected for critical analysis - It is important to look at the underlying meanings of media content, its ownership and control, as well as how they are portrayed ★ INFORMATION LITERACY - According to the American Library Association, (2000) Information literacy is a collection of skills requiring individuals to identify when knowledge is needed and have the ability to efficiently find, assess and use the necessary information. - It aims at encouraging individuals to efficiently 7. Reception theory – Encoding/Decoding model of search, analyze and use information. communication by Stuart Hall - While media literacy focuses on understanding, using, and producing messages from different media, information literacy is the ability to effectively and sensibly find, evaluate, and utilize information ★ TECHNOLOGY LITERACY - Bautista et al (2016) from the Department of Education in Colorado (2009) describes technology literacy as the ability to use effective technology to interact, solve problems, navigate, handle, incorporate, analyze, develop and generate information to improve learning in all subject areas, and to gain lifelong knowledge and skills in the 21st century." - Where media and information literacy are concerned with the use of messages from various media sources, technology literacy focuses on the responsible and effective use of tools or networks to access, evaluate and generate the message L4 INFORMATION LITERACY ★ 5 COMPONENTS OF INFORMATION LITERACY L3 LITERACY ★ LITERACY a. Identify: can identify the nature and extent of - The person's ability to define, recognize, perceive, information needed construct, interact and compute with various Academic Examples structures, using printed and written materials - Writing a thesis statement - Creating a timeline and plan ★ MEDIA LITERACY - Reading background information 3 MEDIA INFORMATION & LITERATURE SEM 1 | QUARTER 1 | alyssa – ♡ cramer - Recognizing the difference between a library position in a persuasive speech database and a website - Integrating a direct quotation from a reference - Differentiating between primary, secondary, book into a research paper and tertiary information - Using images from a database to prepare a Real world examples: group powerpoint presentation - Devising a search strategy to find information Real World Examples on buying a new home - Developing a market survey based on gaps - Identifying the difference between a published identified by reviewing studies court decision and an article about the court - Referencing experts to support a point during case a discussion - Deciding to search for the most current - Communicating the findings of a patent search information available on a medical procedure to potential product investors b. Find: can find needed information effectively and e. Acknowledge: can acknowledge sources of efficiently information and the ethical, legal, and Academic Examples socio-economic issues surrounding information - Finding an article from the library databases Academic Examples - Using Boolean terms when searching online - Citing an information source in the text of - Locating a book on the library shelves by its research paper call number - Creating a works cited page or bibliography - Refining a search strategy to narrow down - Understanding what constitutes plagiarism results in databases and search engines - Utilizing fair use and copyright guidelines - Choosing keywords and phrases to use in a Real World Examples library catalog - Obtaining permission before copying a news Real world Examples story to a blog - Locating a website written by a credible - Giving attribution to a reposted image on a botanist to help identify wildflowers website - Searching public archives for information on - Recognizing limits and protections of free local history speech and censorship on television - Requesting genealogical records through - Downloading legally purchased music interlibrary loan - Accessing a government website for local ★ TYPOLOGY OF INFORMATION crime statistics 1. Factual: based on evidences and reliable sources 2. Analytical: interpretation of facts from an expert c. Evaluate: can evaluate information and its sources critically 3. Subjective: usually found in the editorial section Academic Examples 4. Objective: does not lead you to judge information in a - Summarizing the main ideas of an article or certain way book - Reviewing multiple points of view to construct 5. Current: how up-to-date of how recent the an opinion information is - Exploring different sources of information 6. Historical: provides insight and comparison of events - Analyzing the structure and logic of and is a combination of current and historical arguments made in lectures and speeches information Real world Examples - Researching the claims made in a political ad 7. Scholarly: written by experts on television 8. Popularly: written for the general public - Scrutinizing a wikipedia article for accuracy - Checking a website for currency of updates 9. Primary: original documents 10. Secondary: written about or using primary sources d. Apply: can apply information effectively to 11. Tertiary: collection of primary and secondary sources accomplish a specific purpose Academic Examples 12. Stable: has been around for a long time - Paraphrasing an expert essay to support a 13. Unstable: Time based, only once, do not deliver a 4 MEDIA INFORMATION & LITERATURE SEM 1 | QUARTER 1 | alyssa – ♡ cramer durable structure 5