Purposive Communication- Models of Communication PDF

lOMoARcPSD|23460712 Purposive Communication- Models of Communication secondary education (Universidad de Zamboanga) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or univ...

lOMoARcPSD|23460712 Purposive Communication- Models of Communication secondary education (Universidad de Zamboanga) Scan to open on Studocu Studocu is not sponsored or endorsed by any college or university Downloaded by DILANIE VALERO ([email protected])  lOMoARcPSD|23460712 COMMUNICATION MODELS Aristotle Model of Communication Aristotle Model is mainly focused on speaker and speech. It can be broadly divided into 5 primary elements: Speaker, Speech, Occasion, Audience and Effect. According to this model, the speaker plays a key role in communication. He is the one who takes complete charge of the communication. The sender first prepares a content which he does by carefully putting his thoughts in words with an objective of influencing the listeners or the recipients, who would then respond in the sender’s desired way. The model says that the speaker communicates in such a way that the listeners get influenced and respond accordingly. Berlo’s Model of Communication While the Aristotle model of communication puts the speaker in the central position and suggests that the speaker is the one who drives the entire communication, the Berlo’s model of communication takes into account the emotional aspect of the message. Berlo’s model of communic ation operates on the SMCR model. Berlo’s model believes that for effective communication to take place, the source and the receiver need to be on the same level. Only then communication will happen or take place properly. Hence, the source and the receiver should be similar. Downloaded by DILANIE VALERO ([email protected])  lOMoARcPSD|23460712 Shannon and Weaver Model of Communication In 1948, Shannon was an American mathematician, Electronic engineer and Weaver was an American scientist both of them join together to write an article in “Bell System Technical Journal” called “A Mathematical Theory of Communication” and also called as “Shannon-Weaver model of communication”. Shannon and Weaver model is the most popular model of communication and is widely accepted all over the world. The model deals with various concepts like Information source, transmitter, Noise, channel, message, receiver, channel, information destination, encode and decode. This model is specially designed to develop the effective communication between sender and receiver. Also they find factors which affecting the communication process called “Noise”. At first the model was developed to improve the Technical communication. Later it’s widely applied in the field of Communication. Schramm’s Model of Communication Wilber Schramm proposed the model of communication in 1954. It is a two way circular communication between sender and receiver. It is derived from Osgood Model who gave a circular form of communication. The Schramm model of communication seeks to explain how meaning is transferred between individuals, corporations, and others. The Schramm model views communication as a process that takes place between a sender (transmitter) and a receiver: there will be also a message, and a Downloaded by DILANIE VALERO ([email protected])  lOMoARcPSD|23460712 medium through which the message can be transmitted. According to the Schramm’s model, coding and decoding are the two essential processes of an effective communication. SELF-ASSESSMENT EXERCISE Test yourself! Communication follows a certain process which is compose or done by the elements. To start the conversation, the 1._______ formulates the message which will be transmitted to the 2._________. The sender’s job is to 3.________ or translate his message and he has to choose the media where will be the conversation will be grounded. After 4._________ the message, the receiver will then give 5.__________ to complete the communication process. This process will cycle through until the purpose of the conversation is met. Downloaded by DILANIE VALERO ([email protected])