Mktg 85 Midterms - Marketing Plans & Seminars PDF

**MKTG 85 - SPECIAL TOPICS** **MIDTERMS** **IDENTIFICATION, ENUMERATION, ESSAY** **\#1 INTRODUCTION TO SEMINAR** **Training -** according to the Labor Code of the Philippines it is the systematic development of the attitude, knowledge, behavior patterns for the adequate performance of a given ta...

**MKTG 85 - SPECIAL TOPICS** **MIDTERMS** **IDENTIFICATION, ENUMERATION, ESSAY** **\#1 INTRODUCTION TO SEMINAR** **Training -** according to the Labor Code of the Philippines it is the systematic development of the attitude, knowledge, behavior patterns for the adequate performance of a given task or job. - **Common types of training** - - - - - - - - - - - - - **Seminar** - a conference or other meeting for discussion. - **conference, symposium, meeting, convention** **forum, convention, summit, discussion** **study group, workshop, tutorial** **What is a seminar?** - - - \- is simply a group of people coming together for the discussion and learning of specific techniques. \- usually there are several keynote speakers within each seminar that are usually experts in their own fields, or topics **MAIN GOAL OF SEMINAR** - - **Communicating** - the art of being able to structure and transmit a message in a way that another can easily understand and/or accept. - **How to meet the goal?** 1. 2. **How to achieve the rules?** - - - - - - **PURPOSES OF SEMINAR** **Education -** participants engage in the discussion of an academic subject for the aim of gaining better insight into the subject **Impart** - skills and knowledge to the participants **Motivational** - to inspire attendees to become better people or to work towards implementing the skills they might have learned from the seminar **Network** - meet other attendees with similar interests, make some valuable contacts that can help them move to the next level in their careers/business **ADVANTAGES AND OF SEMINAR** - - - - - **DISADVANTAGES AND OF SEMINAR** - - - - - **\#2 GUIDELINES ON SEMINAR PRESENTATIONS** **How should the information be organized?** **Introduction** - serves to provide a focus - - - **Body** - be selective; don't overwhelm the audience with volumes of data that may just confuse them - - - - **Conclusion** - take this time to repeat and reemphasize the most important conclusions. - **Delivery** - well-done visuals and graphics are important in expressing ideas, and offering results that escape words. However, it is the oral communication that gives depth and understanding to the visuals **Practice** - very important for a successful presentation. It allows the speaker to spot flaws and enables smoother transitions from section to section **Dress for success** - Look and act professional. Develop a confident (but not arrogant) stage presence **Don't be nervous** - "The internal nervousness most speakers feel during presentations is usually not seen externally". It is a good idea to visit the auditorium and practice before your seminar. The familiarity with the environment is comforting. **Don't speak too fast** - During an oral presentation, the speaker is in charge of speed control. **Don't be boring** - Enthusiasm is contagious. If the speaker shows excitement for the topic, the audience will listen attentively. **Handling questions** - During practice sessions, ask colleagues to pose what they feel might be typical questions. Keep your answers short and to the point. - **\*Do not let your presentation sound over-rehearsed.\*** **SEMINAR CHECKLIST** - - - - **\#3 COMPREHENSIVE MARKETING PLAN** **Marketing Plan** - used to document the process of defining and implementing your marketing strategy and creating a roadmap for future growth and business development - **Both marketing plans and business plans are strategic documents**. However, a *business plan* covers all business operations while a *marketing plan* is limited and only circulates to marketing. The difference between a marketing plan and a marketing strategy is that a *marketing strategy* describes how a business will accomplish a particular goal or mission while a *marketing plan* contains one or more marketing strategies. **THE FUNDAMENTALS OF A MARKETING PLAN** **Executive Summary -** Overview of the entire marketing plan. \- Provides a quick snapshot of the main points, goals, and recommendations, designed to pique interest and give an idea of what to expect. **Situational Analysis** - articulates the current market conditions - **Marketing Strategy** - Outlines the marketing objectives, identifies your target audience, and defines the unique value proposition. - **Action Plan** - Lays out the specific actions that need to be taken to achieve the marketing objectives. - **Financial Projections** - Highlights the financial aspects of the plan, including the marketing budget, revenue projections, and ROI analysis. \- Helps in evaluating the financial feasibility and profitability of marketing strategies. **Controls** - outlines metrics and KPIs to be used to measure the effectiveness of marketing efforts. - **Designing a Comprehensive Plan** - - - - - - - - **Developing a Comprehensive Marketing Plan -** A good marketing plan details what you want to accomplish and helps you meet your objectives. It should explain (from an internal perspective) the impacts and results of past marketing decisions and explain the target market in which your business is competing. **How?** 1. 2. 3. 4. 5. 6. 7. **Implementation Of A Comprehensive Marketing Plan** **How?** 1. 2. 3. 4. 5. 6. **Evaluation of a Comprehensive Marketing Plan** **-** This involves analyzing data, metrics, and key performance indicators to determine the impact of marketing campaigns on the target audience and overall business goals. Evaluating a marketing plan is crucial to assess in the making of an effective and efficient marketing strategy. - - - - - - - **MARKETING PLAN EXAMPLES** **Sony -** simple but actionable plan **Coca Cola -** created its own video marketing plan in 2020 **Starbucks** - targets higher-earning professionals who are willing to pay a premium for drinks. **\#4 MARKET ANALYSIS AND PRODUCT ANALYSIS** *Product Analysis* is the process of collecting, measuring, and analyzing data about how users interact with your product. It's used to understand user behavior, identify areas for improvement, and make data-driven decisions about the product. While *Market Analysis* involves using quantitative and qualitative data to evaluate the performance of various marketing strategies, campaigns, channels, and tactics. **Product Analysis** - process of gathering, defining, and analyzing data about a product or service to make better decisions. **Product Analysis Example** **Value** - the perceived worth or benefit that a product offers to its customers. It\'s essentially what the customer gets out of using the product **Feature** - specific attributes or characteristics of a product that contribute to its value. They are the individual components or functions that make up the product. **Design** - encompasses the overall plan, structure, and appearance of a product. It includes both functional and aesthetic elements. A well-designed product not only works effectively but also looks appealing and is easy to use **Feasibility** - the practicality or possibility of implementing a product. It involves assessing whether the product can be developed, manufactured, and marketed successfully. **Why does product analysis matter?** \- By understanding customer behavior, businesses can create products that meet their needs. \- It serves as the backbone for any thriving product strategy. It offers profound insights into customer behavior, preferences, and market trends, enabling teams to make informed decisions. By unraveling these patterns, organizations can maintain a competitive edge and ensure customer satisfaction. **How?** 1. 2. 3. 4. 5. **Use of Product Analysis** \- Product analysis is indispensable for product owners and managers as it provides a clear picture of a product\'s strengths and weaknesses. By analyzing customer feedback, market trends, and competitive landscapes, one can make informed decisions to optimize product performance. - - - - - **Market Analysis** - thorough evaluation of the target market for your company as well as the competitive environment in a certain industry. - **Why?** \- To better understand market trends and identify the need to launch a new product or redesign an existing one in order to satisfy customer demands. \- An effective business plan can be created by using a market analysis to support your proposal with numbers, information, and facts. You can prevent making the wrong choices by identifying market potential early on. **Different methods in Marketing Analysis** - - **Steps in making Market Analysis** 1. 2. 3. 4. 5. 6.