Introduction To Hospitality And Tourism Management PDF

INTRODUCTION TO HOSPITALITY AND NOM DETOURISM L’ASSIGNATURA / NOMBRE DE LA MANAGEMENT ASIGNATURA / NAME OF THE COURSE GRUP / GRUPO / GROUP Lesson 2. The phenomenon of Contemporary Tourism PROFESSORAT / PROFESORADO/ PROFESSORS...

INTRODUCTION TO HOSPITALITY AND NOM DETOURISM L’ASSIGNATURA / NOMBRE DE LA MANAGEMENT ASIGNATURA / NAME OF THE COURSE GRUP / GRUPO / GROUP Lesson 2. The phenomenon of Contemporary Tourism PROFESSORAT / PROFESORADO/ PROFESSORS IRENE MARTÍN GRAU DE TURISME / GRADO DE TURISMO / BACHELOR’S DEGREE BACHELOR’S IN TOURISM DEGREE IN TOURISM Barcelona, 2nd October RECAP Last week... According to UN Tourism, tourism is a social, cultural, and economic phenomenon involving people traveling outside their usual environment. There are different types of tourism including: domestic tourism, outbound tourism, and inbound tourism. Tourists stay at least one night at the destination, while excursionists make trips of less than 24 hours. Early travel was driven by religious, commercial, military, and leisure purposes. The Grand Tour was a traditional educational journey undertaken by young European aristocrats from the 17th to the 19th century.  The Industrial Revolution boosted mass tourism by improving transportation and raising the income of the middle classes. Improvements in working conditions, including paid holidays, increased tourism activity. Travelling not was a privilege. Thomas Cook was a tourism pioneer who established the first travel agencies and organized tours. Trains made travel more accessible, helping to develop modern tourism. There are tourism institutions, organisations and associations, which may be public and/or private, that are in charge of promoting tourism and tourism practices. LET’S START… Introduction to Tourism Management Lesson 0. 18.09. Presentation Lesson 1. 25.09. Introduction to the Tourist Phenomenon Lesson 2. 02.10. The phenomenon of contemporary tourism Lesson 3. 09.10. Tourism and Territory Lesson 4. 16.10. Tourism Stakeholders Lesson 5. 23.10. Tourism Management Lesson 6. 30.10. The business ecosystem of tourist companies Lesson 7. 06.11. Intermediation companies Lesson 8. 13.11. Tourist Transport companies Lesson 9. 20.11. Tourist Information Services and promotion Lesson 10. 27.11. V CETT Smart Tourism Congress Barcelona Lesson 11. 04.12. Exam recap Lesson 12. 08.01. Activity development Lesson 13. 15.01. Activity presentation WHAT ARE WE GOING TO DO TODAY? Today... Group activity Discover the main impacts of tourism Study the incidence of technology in the tourism sector 2.1. Group activity BRAINSTORMING WHICH ARE THE MAIN IMPACTS W OF TOURISM?  SOCIO- ECONOMICA CULTURAL L IMPACTS IMPACTS ENVIRONME NTAL IMPACTS Group activity In groups of 5 people discuss about the following impacts: 1. Economical Impacts (+) 2. Economical Impacts (-) 3. Socio-cultural Impacts (+) 4. Socio-cultural Impacts (-) 5. Environmental Impacts (+) 6. Environmental Impacts (-) 25 minutes Economic Impacts POSITIVE (+) Job Creation Income Generation: direct expenditure and indirect income Economic contribution to the balance of payment: income for the administration NEGATIVE (-) Price inflation: local business increase prices for tourists and also for residents Insecure job market: seasonality, precariousness of work contracts... Infraestructure costs Economic overdependence Socio- Cultural Impacts POSITIVE (+) Intercultural contact Revalorization of identity symbols and traditions Perservation of traditional lifestyles NEGATIVE (-) Increase of crime rates Crowded spaces: loss of public spaces, "ghost villages"… Erosion in relationships network: related to forced expulsion of residents & changes in the local commercial network Environmental Impacts POSITIVE (+) Tourism as an incentive for conservation and restoration of natural and cultural endangered environments: o Economic gains to finance conservation o Heritage is seen as a possible alternative income source o Tourism becomes a part of the articulated protection polices NEGATIVE (-) Direct impacts on flora and fauna: pollution and waste Water consumption Impacts on landscapes Tourist mobility: production of CO2 Technological Impacts Technological innovation has a major impact on the tourism industry, as it provides to create more inclusive experience for travellers and improve their overall satisfaction. Wei W., Qi R. & Zhang L. (2019) Technological Impacts The COVID-19 pandemic has increased the use of technology in tourism and more enterprises have become more digitalised. However, the implementation of new technologies in tourism in not new. Source: Borges-Tiago T, et al., 2021 BRAINSTORMING THINK ABOUT THE MAIN IMPACTS W OF TECHNOLOGY IN THE TOURISM SECTOR Technological Impacts Technology is not only helping tourism businesses by optimizing processes and improving efficiency, but it is also reshaping the traveler experience. Artificial Intelligence, Big Data, and other applications are revolutionizing the tourism sector. TECHNOLOGICAL TRENDS IN TOURISM (E S) THANK YOU!