Kenneth Burke's Dramatism PDF

Kenneth Burke’s Dramatism Aristotle- invention, rhetoric= persuasion Burke- critique, rhetoric= identification Act- what is being done Agency- means by which an action occurs Agent- person doing the act Scene- setting/ background for action Purpose- reason behind action Which parts of pintad are...

Kenneth Burke’s Dramatism Aristotle- invention, rhetoric= persuasion Burke- critique, rhetoric= identification Act- what is being done Agency- means by which an action occurs Agent- person doing the act Scene- setting/ background for action Purpose- reason behind action Which parts of pintad are most important is the goal Rhetoric is “the use of words by human agents to form attitudes or to induce actions in other human agents” “You persuade someone only insofar as you can talk their language by speech, gestures, tonality, order, image,attitude, idea, identifying your ways with his” Identification= consubstantiality Terministic screen; a “screen” composed of terms through which humans perceive the world, and that direct attention away from some interpretations and toward others Narrative Rationality - Coherence: Internal consistency with characters acting in a reliable fashion: the story “hangs” together and seems probable or logical ex; Narrative coherence in Halloween Franchise - Fidelity: Stories that adhere to a recognize form are more likely that have coherence- Harmony between values embedded in a narrative and what audiences regard as truthful or “true”; a story that resonates with a listeners experiences: a story that “rings true” Cultural Ideology- American dream- set of ideas that a group of ppl/ society deem as normal or natural that shapes how ppl see the world or their place in it Hegemony- how its always portrayed and shown in media- how these ideas are maintained and enforced by those in power Narrative Paradigm- - Understanding the world through stories, not facts  - Stories are central to how we make sense of things - Coherence- how consistent or logical story is - Fidelity - truthful or reliable - Content- story is saying - Inform- structure or style that the story is told - Not just what u say but how u say it Semiotics- Signifier- the form the sign takes (word or image) Signified- Concept or meaning it represents Ex- saying tree- signified. Concept of tree/ what you see in your mind is signified - Relationship between two - Denotation- direct meaning of a sign- ex- rose (denotation is the simple flower itself) - connotation second order signification- the feelings or meanings we attach Myths- big enduring stories that reinforce the dominant values of a culture or a group of people: connotative, second order systems of signification - concept of freedom in diff cultures, same concept but different myths. Difference of how myths can change depending on where or who Social Judgement theory - How we perceive persuasive messages and decide if we agree or not - Audiences- hostile, neutral, sympathetic - Ego involvement- how tied someone's identity is to their stance on an issue (acceptance, rejection, non-commitment)more ego- less persuaded. Less ego- more open - Latitude of acceptance= embrace. - Rejection- absolutely no agree - Non commitment- indifferent - Anchor point- core belief- where u base your judgement - Boomerang effect- moving further away from a viewpoint. Strong claim thats too far from belief instead of swaying your belief, it pushes it further your way Theory of Reasoned Action- decision making - Behaviors that are voluntary, rational, and controllable. - Trying to understand why we do what we do - Attitude toward behavior- beliefs about outcomes- shape if they will do it or not- ex- volunteering is rewarding- those who don't, dont - Subjective norm- if people think others around them expect them to perform a behavior- or if everyone else is doing it, and the motivation to comply. If your family recycles then ur more likely to - Behavioral intention- if someone has a strong intention and rationally choosing that- they are more likely to succeed Theory of Planned Behavior - Why people do the things they do - Behaviors that are voluntary, rational, and controllable. - Perceived behavioral control- do they think they can pull it off - Positive attitude ppl believe u can= u are more likely to Difference vs planned behavior vs resonated action - Resonated action- the WHY people want to do something - Planned behavior- perceived behavioral control, - wanting to do something and believing you can Elaboration likelihood model - How people process persuasive messages Peripheral Route- Common Cues 1. Reciprocation- do this bc u owe me 2. Consistency- this is how we have always done it 3. Social Proof- everyone else is doing it 4. Liking- do this bc we are friends 5. Authority- do this because i said so 6. Scarcity- quick, before they are all gone! Central Route- high level message elaboration. careful thought- more substance Cognitive dissonance theory - Conflicting beliefs and behaviors - Selective exposure- looking for what aligns with beliefs/ avoiding what does not to prevent cognitive dissonance - Post decision dissonance- justifying your doubts or dissonance - Self affirmation- reminding yourself of good qualities or values to reduce dissonance - $1/$20 experiment- $1 people experienced more dissonance because they had less justification to lie so they convinced themselves they liked it more than the $20