Media And Globalization Report PDF

**MEDIA AND GLOBALIZATION** **GEC103 \| The Contemporary World** **A7-2 \| 4:30 pm - 6:00 pm** **GROUP 5** **Submitted by:** BALBERAS, Joycey Grace CABAHUG, Yvren Ray DIO, Mae Belle FULLECIDO, Jimmel James PAHAM, Ashley Joy **Submitted to:** MR. CLARIENCE Y. CAYRAN **Introduction:** In...

**MEDIA AND GLOBALIZATION** **GEC103 \| The Contemporary World** **A7-2 \| 4:30 pm - 6:00 pm** **GROUP 5** **Submitted by:** BALBERAS, Joycey Grace CABAHUG, Yvren Ray DIO, Mae Belle FULLECIDO, Jimmel James PAHAM, Ashley Joy **Submitted to:** MR. CLARIENCE Y. CAYRAN **Introduction:** In the previous lessons, it is given that globalization is a process which is currently occurring as of now. On its impact, it is easily seen in culture and technology. With the movies from Hollywood and Pop songs from South Korea that circulate across the globe, people now can explore various cultures and ways of living in the world. The development of technology even made it more accessible in the food industry. Foods from the other country are not anymore exclusive to them such as McDonalds from the United States dominates the world food chain and the obsession with South Korea\'s Samgyeopsal. In this lesson, we tackle more of the development of media and culture in the globalizing world. Globalization entails the spread of various cultures. When a film is made in Hollywood, it is shown not only in the United States, but also in other cities across the globe. South Korean rapper Psy\'s song \"Gangnam Style\" may have been about a wealthy suburb in Seoul, but its listeners included millions who have never been or may never go to Gangnam. Some of them may not even know what Gangnam is. Globalization also involves the spread of ideas. For example, the notion of the rights of lesbian, gay, bisexual, and transgender (LGBT) communities is spreading across the world and becoming more widely accepted. Similarly, the conservative Christian Church that opposes these rights moves from places like South America to Korea and to Burundi in Africa. **Learning Objectives:** By the end of this unit students must be able to: 1\. Analyze how global integration form through various media 2\. Explain the process between local and global cultural production 3\. Derive cultural consumption and consumer pattern from the impact of globalization in media **Sections of the Unit:** 1\. What is media? 2\. What is a global village and imagined community? 3\. Impact of globalization in media and culture It can be true that globalization fueled the spread of values in culture, but it can also be true that via media, globalization was pushed through. By any means, such as oral, script, print, electronic, and digital, media influenced globalization and even the way of living of the people. With the invention of the television, people started sitting around their homes just watching the pictures and stories across the globe. The global village, an imagined community, emerged merely because of the television. People start seeing how other people live, eat, or work as if we knew everyone without seeing each other face to face. They imagined themselves acting the things other people do. Since then, the interaction of cultures was intensified more than ever before. Lule (2012) claimed that we cannot imagine globalization occurring without the media which is crucial to human life. Media, as defined by Lule (2014), is **"a means of conveying something, such as a channel of communication"**. - **Print media** include books, magazines, and newspapers. - **Broadcast media** involve radio, film, and television - **Digital media** cover the internet and mobile mass communication. - **Internet media** are the social media posts (Facebook, Instagram), YouTube videos, online news outlets, podcasts, and blogs. - **Mass communication** are the news broadcasts, radio shows, print newspapers, TV advertisements There is an intimate relationship between globalization and media which must be unraveled to further understand the contemporary world. The relationship between the media and globalization is multifaceted and deeply interconnected. Media plays a central role in facilitating and shaping the processes of globalization by enabling the rapid exchange of information, ideas, and cultures across borders. Media theorist **Marshall McLuhan** once declared that \"the medium is the message.\" He did not mean that ideas (\"messages\") are useless and do not affect people. Rather, his statement was an attempt to draw attention to how media, as a form of technology, reshape societies. Globalization enabled the large amount of interaction of cultures and it tends to influence each other. In the Globalization and Culture: Global Mélange of Jan Nederveen Pieterse (2004: 41--58 cited in Lule, 2014) argues that there are actually three aspects to consider the influence of globalization on culture: - With the greater amount of interaction of cultures due to globalization, the term glocalization existed. It specifies for the media and globalization as the facts of life in local cultures (Lule, 2014). **Media's role in glocalization** - Media's role in glocalization -- Media zhas been a medium for foreign brands in reaching other cultures and in spreading their influence, an example of these are the many filipino shows being localized versions of foreign media (i.e Marimar, descendants of the sun, the voice) because of the original material being so popular to the locals, so much so that filipino iterations are made for the audiences this makes way for foreign cultures, and norms to make it's way through local culture and influencing them which in turn either slowly takes over the culture (i.e western culture imperialism) or the hybridization of these cultures wherein the local communities beliefs and traditions are so steadfast that foreign media tends to change in accordance to that culture (i.e mcdonald's adding rice its menu) Surely, local culture was the result of multiple interactions with the other previous culture. Influencing the local culture, in the times of globalization, is inevitable. **How does the media affect societies?\ **Media affects societies in a way that they change the audience's social behavior. A person can change from being an active person to a passive person. *** Extend and amputate human senses*** - dulled our capacity to remember because of digital development; with this development, people can now communicate easily but with lesser intimacy. New media may expand the reach of communication, but they also dull the users' communicative capacities. *** Creation of "global village"*** - More and more people are sitting in front of their television listening to the same story resulting in their perception of the world contracting. If tribal villages once sat in front of fires to listen to collective stories, the members of the new global village would sit in front of bright boxes in their living room. *** Homogenization of culture*** - as cultures tend to homogenize, the spread of dominant culture (e.g. American hegemony could create cultural imperialism where their values and culture is spread and even manifested in consumer patterns nowadays as if it was dictated by the Americans to them.) *** "Cyberbalkanization"*** -- The segregation of the internet into smaller groups with similar interests. This creates an echo chamber effect, where exposure to differing perspectives is limited, reinforcing narrow-mindedness and making it harder for individuals to consider or accept opposing viewpoints. - Echo chambers (e.g. people tend to make their own world by hiding some post from their news feed. With this, people prevent other users from listening to or opinions and information that challenges their viewpoints, thus, making them more close-minded as if they are placed in a chamber. This can even manipulate political events manifested in the film The Great Hack which discussed how Trump organization influenced voters through Facebook algorithms. - Formation of Echo Chambers- Echo chambers form when users filter their content to see only like-minded views, while algorithms reinforce this behavior by prioritizing similar content, creating isolated digital spaces that limit diverse perspectives. - Real life use of Cyberbalkanization: 1. Great Firewall of China 2. Iran's National Information Network (NIN) 3. Russia's Sovereign Internet Law **Advantages and Disadvantages of Cyberbalkanization** **Advantages:** 1. **Personalization-** Users engage with content that aligns with their interests, making it easier to find like-minded individuals and communities. 2. **Community Bond-** By grouping people with similar views, individuals feel more connected to their beliefs providing a sense of community and belonging. 3. **Empowerment-** Individuals can amplify their voices and gain support from people with similar interests or struggles. **Disadvantage:** 1. **Reduced Exposure to Diverse Views-** Users become more isolated from opposing opinions which leads to a narrow-minded perspective and hinders open dialogue. 2. **Spread of Misinformation-** Since individuals are likely to trust content that supports their existing views, even if it is misleading. 3. **Manipulation-** Algorithms are exploited to manipulate users' opinions and behaviors. ***Democratization of access*** -- knowledge can now easily be accessed even using a smartphone. - Democratization of access has made knowledge and information available worldwide. However, easy access also means people can choose to stay in echo chambers, reinforcing cyberbalkanization and limiting exposure to diverse perspectives. **Reference** Studocu. (n.d.). GEED 10043 The Contemporary World - Republic of the Philippines Claudio, L. E., & Abinales, E. M.(2018) The Contemporary World. C & E Publishing Inc. **"May the Force be with you.\"** - *Hint: A galaxy far, far away.* - *Answer: Star wars* **\"There\'s no place like home.\"** - *Hint: Click your heels together three times.* - *Answer: The wizard of oz* **\"Why so serious?\"** - *Hint: Spoken by a villain in clown makeup* - *Answer: Batman: the dark knight* **\"Walang himala!\"** - *Hint: This line, often quoted, is from a character who questioned faith and hope.* - *Answer: Himala* **3. \"Baka kaya tayo iniiwan ng mga mahal natin kasi baka meron bagong darating na mas okay. Na mas mamahalin tayo.\"** **"\*tinapunan ng libro\* GANGSTER!"** - *Hint: Said by Kath's character as she reflects on heartbreak and moving on.* - *Answer: Shes dating the gangster* 4\. **\"Oo na! Ayaw ko na, ako na yung mahina, ako na yung hindi perpekto, sorry ha! I\'m sorry kung wala akong alam sa mundo, I\'m sorry kung hindi ako ang bumubuhay sa pamilya ko sa Pilipinas, na wala akong pinapaaral na kapatid, I\'m sorry kung hindi ako naghirap, hindi ako nagutom, o hindi ko naranasan ang lahat ng naranasan mo! Sorry ha! Eto lang kasi ako eh! Tanga, Palpak, Bobo.\"** - *Hint: Said by Kath's when arguing with daniel.* *Answer: Barcelona: a love untold* ***"With great power comes great responsibility."*** - *Hint: A lesson passed down from Uncle Ben to a young superhero.* *Answer:* Spiderman