ELS 131: Language in Non-Literary Text PDF

Summary

This document is a set of lecture notes or guidelines for a presentation on different types of non-literary texts. Topics include taglines, advertisements, brochures, flyers, manuals, billboards, reports, proposals, and resumes.

Full Transcript

Final Coverage: ELS 131: Language in Non-Literary Text Instruction. By pair, choose a topic listed below, once you have the topic, post your name with the topic you owned at the messenger or grp chat. The presentation should be in Canva or ppt. bring your dlp and laptop during the presentat...

Final Coverage: ELS 131: Language in Non-Literary Text Instruction. By pair, choose a topic listed below, once you have the topic, post your name with the topic you owned at the messenger or grp chat. The presentation should be in Canva or ppt. bring your dlp and laptop during the presentation. In addition, this activity is a draw lots, everyone should come to class prepared for the presentation of the topic. Look for a rubrics to your chosen topic and bring it during the presentation. Topics: Different types of non-literary texts 1. Famous Brand Taglines: Meaning, Impact, and Cultural Relevance a. Make an introduction for this topic b. Include the content overview (present key examples of famous brand taglines from Philippine and international brands. c. Mention or include the concepts purpose of taglines phrases that summarize a brand identity. Mention the brand name, the tagline and a brief explanation of the message of a specific tagline d. Purpose and function of tagline (primary and psychological and emotional appeal of taglines e. Cultural and linguistic analysis f. Compare local and global taglines, discuss how cultural differences influence tagline creation. Give example and explain 2. Advertisement a. Print advertisement b. Social media advertisement c. Television advertisement d. Radio advertisement e. Search engine advertising f. Native advertisement g. Outdoor advertising h. Email advertising i. Influencer advertisement j. Video advertisements k. Retargeting ads l. Event sponsorship advertising m. In store advertising n. Mobile advertising o. Podcast advertising 3. Types of brochures a. Product brochure b. Company brochure c. Event brochure d. Sales brochure e. Informational brochure f. Travel brochure 4. Flyers a. Promotional flyer b. Event flyer c. Informational flyer d. Business flyer e. Real estate flyer 5. Manuals: a. User manual b. Instructional manual c. Technical manual d. Operational manual e. Maintenance manual f. Policy and procedural manual g. Training manual h. Product manual i. Service manual j. Reference manual k. Standard operating procedure (SOP) manual l. Installation manual Include in the manual the following: Purpose Contents Examples 6. Billboard a. Brand awareness billboard b. Product billboard c. Event billboard d. Political billboard e. Public service billboard f. Tourism billboard Include the following information: g. Purpose h. Function i. Language use j. 7. Reports 8. Proposal 9. Resume 10. Billboard 11. Digital media 12. Canva presentation with recording or audio presentation 13. Signages on: road, buildings, mall, schools, hospitals, church, park, include the sketch or drawing and language used for each of these concepts. Lesson Objectives: By the end of the lesson, students will be able to: 1. Produce different types of non-literary texts (e.g., reports, proposals, resumes) tailored to specific audiences and purposes. 2. Adapt language, tone, and style to suit different non-literary text types. 3. Critique non-literary texts based on their effectiveness in meeting the communication needs of their audience. 4. Produce the non-literary text Instructions (for Individual Reporting on Selected Topics) Each student will be responsible for delivering an individual presentation on one chosen or assigned topic. Your presentation should be informative and structured to cover the following important elements: 1. Topic Overview and Key Content Define the Topic: Begin by clearly defining the topic. Include any relevant terminology or key concepts that provide a comprehensive understanding. Importance of the Topic: Explain why this topic is significant in its field. Discuss its applications, impact, and relevance to real-world scenarios. Content Depth: Ensure your content is well-researched, covering all major points related to the topic. Use credible sources and examples to illustrate key points. 2. Guidelines: Do’s and Don’ts Do’s: Outline best practices or recommendations related to the topic. These might include correct procedures, ethical considerations, or effective strategies. Don’ts: Highlight common mistakes or missteps to avoid, especially if there are known pitfalls or misconceptions associated with the topic. 3. Structural Elements Structure of Presentation: Organize your presentation in a logical flow. Suggested structure: o Introduction: Brief overview and definition of the topic o Main Points: Detailed explanation of each sub-topic or key aspect o Importance and Applications: Why it matters and how it’s applied in real-world contexts o Do’s and Don’ts: Key rules or guidelines o Conclusion: Summarize the key takeaways and offer final thoughts Use of Visual Aids: Include relevant visuals, such as diagrams or charts, that help clarify complex ideas. 4. Design Elements (Color, Shape, and Size) Color: Use a professional color scheme that enhances readability. Avoid overly bright or clashing colors. Shape and Size: Ensure that any shapes used (e.g., for highlighting points) are minimalistic and do not distract from the main content. Font size should be large enough to be easily read from a distance, with headers, subheaders, and body text formatted clearly. 5. Language and Tone Language: Use clear, concise language that is appropriate for an academic or professional setting. Avoid jargon unless it’s well-explained, and use terminology relevant to the topic. Tone: Maintain an objective and informative tone. Keep the focus on delivering knowledge rather than expressing personal opinions unless asked for. Presentation Format and Delivery Guidelines Duration: Each presentation should be 10-15 minutes long. Visuals and Handouts: You may include a PowerPoint or handouts if they help convey information. Q&A Session: Be prepared to answer questions from your peers or instructor after the presentation. Evaluation: Your presentation will be evaluated on clarity, depth, organization, design elements, adherence to guidelines, and delivery. Additional Tips Practice your presentation multiple times to ensure smooth delivery. Make eye contact and engage with your audience. Keep notes or cue cards to stay on track without reading directly from them.

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