CLM-TH101-MACRO-FINAL PDF - Sustainable Tourism & Hospitality

Name of the Program Bachelor of Science in Tourism Management Course Title TH101 – Macro Perspective in Tourism and Hospitality Pre-requisite None Course Outcome 1. To prepare students to undertake task, functions, duties and acti...

Name of the Program Bachelor of Science in Tourism Management Course Title TH101 – Macro Perspective in Tourism and Hospitality Pre-requisite None Course Outcome 1. To prepare students to undertake task, functions, duties and activities in the operation of hotels, restaurant, travel government and non-government agencies in accordance with the competency standards. 2. To produce skilled and manpower needs of tourism industry providers including government and non-government agencies in the local, national and international environment. 3. To equip students with knowledge and skills who aimed to seek employment and assume entry level jobs in the areas of Food and Beverage, Front Office and Housekeeping Operations. Module 9 Sustainable Management of Tourism and Hospitality Lesson Learning 1. define sustainable tourism; Outcomes 2. discuss the global ethics of tourism; 3. get acquainted with the sustainable development goals of tourism and hospitality; Topics 4. describe the management of sustainable tourism and hospitality; 5. understand the current trends in sustainable tourism and hospitality; 6. analyze the global impact of sustainable tourism and hospitality; and 7. explain the benefits of sustainable tourism and hospitality. Week/Inclusive Date Weeks 16 and 17 (Nov. 18-22 and Nov. 25- 29, 2024) Modality Synchronous and Online Lesson 9 Sustainable Management of Tourism and Hospitality Introducti Welcome BSTM students! This is the nineth lesson for this module. In this on lesson, we will discuss the Sustainable Management of Tourism and Hospitality. Anchor What is sustainable? Add Meaning or sustainable Management or Tourism and Hospitality Sustainable management of tourism and hospitality means achieving quality growth in a manner that does not deplete the natural and built environments and preserve the culture, history. and the heritage of the local community. Sustainable tourism and hospitality consist of the natural surroundings plus the built structures such as lodging, museums, art galleries, and attractions. The word "environment" includes the natural habitats, built structures, culture, heritage, history, and social. The key to sustainable management of tourism and hospitality is to balance the number of the visitors with the capacity of the given environment in a manner that allows the greatest interaction and enjoyment with the least destruction. Carrying capacity is a major concern when discussing sustainable management of tourism and hospitality. Carrying capacity is the largest number of people a destination can efficiently manage within its given environ and management capabilities. When too many people gather in an area which cannot be handled by the facility, the destination, the local residents, and the economy are harmed. To avoid this situation, effective planning Steps must be taken in accordance with effective policy guidelines. Managing sustainable tourism and hospitality depends on sound policies that include a harmonious relationship among local communities, the private sector, and the governments to protect the natural, built, and cultural environments. Sustainable tourism and hospitality practices can be a useful means of providing a community or destination an improved quality of life. Managing Sustainable Tourism and Hospitality The importance of managing the cultural, natural, and social impacts of tourism and hospitality cannot be overemphasized. Enhancing understanding among nations and promoting a culture of peace will make people see that sustainable tourism and hospitality development can take place. Likewise, the aspects of the environment and local Culture will benefit as government revenues from tourism and hospitality-related goods and services help restore monuments, museums, art galleries, and increase local crafts and establish national parks. There is a need for tourism and hospitality policy and planning to guide the development of infrastructure. The building of new airports, roads, ports, and sewage and water treatment plants improves the lives of the local residents through well-planned policies and urban planning. Sustainable tourism and hospitality encourage economic and social responsibilities for preserving and enhancing our cultural and environmental heritage through tourism and hospitality. Throughout the world, many local destination managers and government acknowledge the monetary value of tourism and hospitality which results in demands new measures to support sustainable tourism and hospitality practices. At the country level, the UNWTO has established many guidelines and directions sustainable tourism in the country’s tourism program. Some international and private sector organizations such as the World Travel and Tourism Council and the Business Enterprises to Sustainable Travel Educational Network (BEST-EN) have devised effective strategies for sustainable tourism and hospitality education and development. The East Carolina University established a center for Sustainable Tourism. Guilin, China which is a beautiful scenic destination will be the location of the first UNWTO observatory to carry out a monitoring system for sustainable tourism. The Guilin City Council and Zhongshan University will manage the project. Sustainable destination management within the tourism and hospitality industry can strengthen global societies and contribute to the protection of tourism and hospitality resources for future generations. As a fundamental reference system for responsible and sustainable tourism, the Global Code of Ethics for Tourism (GCET) is a comprehensive set of principles formulated to direct stakeholders in tourism and hospitality development. Intended for governments, the travel industry, communities, and tourists alike, it strives to help maximize the sector's benefits while minimizing its potentially negative impact on the environment, cultural heritage, and societies worldwide. Adopted in 1999 by the General Assembly of the United Nations World Tourism Organization (UNWTO), its recognition by the United Nations two years later expressly motivated UNWTO to promote the active pursuance of its provisions. Although not legally binding, the code presents a voluntary application mechanism through its acceptance of the role of the World Committee on Tourism Ethics(WCTE), to which stakeholders may consult matters concerning the meaning and relevance of the document. The code's 10 principles comprise the economic, social, cultural, and environmental components of travel and tourism: Article 1: Tourism's contribution to mutual understanding and respectbetween peoples and societies. Article 2: Tourism as a vehicle for individual and collective fulfillment. Article 3: Tourism, a factor of sustainable development. Article 4: Tourism, a user of the cultural heritage of mankind and contributorto its enhancement. Article 5: Tourism, a beneficial activity for host countries and communities. Article 6: Obligations of stakeholders in tourism development. Article 7: Right to tourism. Article 8: Liberty of tourist movements. Article 9: Rights of the workers and entrepreneurs in the tourism industry. Article 10: Implementation of the principles of the Global Code of Ethics for Tourism What are the Sustainable Development Goals? The Sustainable Development Goals (SDGs), also known as the Global Goals, are a universal call to action to end poverty, protect the planet, and assure that all people enjoy peace and prosperity. These 17 interconnected and interdependent goals constitute the Millennium Development Goals, and include new areas such as climate change, economic inequality, innovation, sustainable consumption, and peace and justice, among other priorities. The SDGs give clear guidelines and targets for all countries to follow based on their own priorities and the current world environmental challenges. The SDGs are an inclusive program formed to look into the root causes of poverty and bind all individuals to help alleviate it. "Supporting the 2030 Agenda is a top priority for the United Nations Development Programme (UNDP)," said UNDP Administrator Helen lark. "The SDGs provide us with a common plan and agenda to tackle some of the pressing challenges facing our world such as poverty, climate change, and conflict. UNDP has the experience and expertise to drive progress and help suppor tcountries on the path to sustainable development. What is UNDP's role? The SDGs came into effect in January 2016, and will continue to direct UNDP policy and funding for the next 15 years. As the lead UN development agency, UNDP is tasked to help carry out the goals in 170 countries and territories. The 17 Global Goals: 1. End poverty in all its forms everywhere; 2. End hunger, achieve food security and improved nutrition, and promote sustainable agriculture; 3. Ensure healthy lives and promote well-being for all at all ages; 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all; 5. Achieve gender equality and empower all women and girls; 6. Ensure availability and sustainable management of water andsanitation for all; 7. Ensure access to affordable, reliable, sustainable, and modern energyfor all; 8. Promote sustained, inclusive, and sustainable economic growth, fulland productive employment, and decent work for all; 9. Build resilient infrastructure, promote inclusive and sustainableindustrialization, and foster innovation; 10. Reduce inequality within and among countries; 11. Make cities and human settlements inclusive, safe, resilient, andsustainable. 12. Ensure sustainable consumption and production patterns; 13. Take urgent action to combat climate change and its impacts (takingnote of agreements made by the United Nations FrameworkConvention on Climate Change (UNFCCC forum); 14. Conserve and sustainably use the oceans, seas, and marine resourcesfor sustainable development; 15. Protect, restore, and promote sustainable use of terrestrial ecosystems,sustainably manage forests, combat desertification and halt andreverse land degradation, and halt biodiversity loss 16. Promote peaceful and inclusive societies for sustainable development,provide access to justice for all and build effective, accountable, andinclusive institutions at all levels; 17. Strengthen the means of implementation and revitalize the global partnership for sustainable development. The United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development honing on the potential of tourism to promote the universal 2030 Agenda for Sustainable Development and the 17Sustainable Development Goals (SDGs). The International Year aims to provide a change in policies, business practices, and consumer behavior toward a more sustainable tourism sector than can contribute greatly to the SDGs. "This is a unique opportunity to build a more responsible and committed tourism sector that can capitalize its immense potential in terms of economic prosperity, social inclusion, peace and understanding, cultural and environmental preservation" said UNWTO Secretary-General, Taleb Rifai. Accounting for 7% of worldwide exports, one in 11 jobs, and 10% of the world's GDP, the tourism sector, if well managed, can stimulate economic growth, social inclusiveness, and the protection of cultural and natural resources. The International Year enhances tourism's role in the following five key areas:1. Inclusive and sustainable economic growth;2. Social inclusiveness, employment, and poverty reduction;3. Resource efficiency, environmental protection, and climate change;4. Cultural values, diversity, and heritage; and5. Mutual understanding, peace, and security. The presentation of the International Year took place in Madrid on January 18,2017 on the occasion of the Spanish Tourism Fair, FITUR. The National Ecotourism Development Council of the Philippines has formulated a policy statement to guide tourism and hospitality development in the Philippines. The summary of this policy is quoted below. Sustainable Tourism and Hospitality Framework “In the beginning of life and it will be until the end, people are united with nature. This is the beginning triad of Time, people and Nature, the integrity of creation. Drawing from the Filipinos’ mythical past of Malakas and Maganda or the biblical story of Adam and Eve, it is the second name of the Filipino to see the other person as a “fellow human being” (kapwa-tao). Hence, the concept of equality and partnership is nothing new to the Fiipino. This is the concept that is at the heart of sustainable tourism and hospitality in the Philippines. Because of this unity with nature and this concept of equality and partnership, even family and community can be one in owning up the accountability to be stewards of the future: as a way of giving glory to the Creator; as a way of valuing human life and the legacy of our forefathers; and out of respect for the dignity of the human person.  This heart of gold in every Filipino, in every family and community is thesoul of the Philippine tourism and hospitality. This is the driving force that will givelife to and propel tourism and hospitality. This is the ideal of motivation forsustainable tourism and hospitality. In pushing tourism and hospitality forward, due consideration and diligenceis given to the character, way of life, and ecology of every destination in thePhilippines and also the needs of the world in the future; and priority is given tototal human development. Character, way of life, and ecology of the Filipino arethe building-blocks or the main ingredients in developing tourism and hospitality products appropriate for the destination— About people, there's cultural, heritage, pilgrimage, and historical tourism. About ecology, there's ecotourism, environmental or nature tourism ,adventure tourism and the indigenous peoples' link to nature or ethnic tourism. About people's way of life, there's rural, business and leisure, sports and health tourism. The aspirations of every person, family, and community are the very samegoals of tourism and hospitality in the Philippines: produce better yields, have abetter place to live in, and be a better person and have a better family life. So, the efforts that will be put in by the present generation will be worth while and beneficial and will safeguard the welfare of the future generations; it is right and just to have a system that will monitor the effects of collective action, and Philippine Agenda 21 has identified six barometers: sociocultural, economic, ecological, technological, institutional, and political viability. Peace is the foundation and the essential ingredient of attractive tourism and hospitality, Tourism and hospitality promotes international and cross-cultural understanding that is why it is referred to as the world's peace industry. Building on the Filipino's value of malasakit or solicitous concern, customer focus should be the strategy for developing and marketing a tourist destination sothat it will not only be globally competitive but more importantly, through niche marketing% the Philippines can find and establish its leading edge. rich natural and cultural heritage of the Philippines allows for diversity in travel and tourism experiences and the unifying quality would be the innate good nature of the Filipinos, what every tourism and hospitality master planner or practitioner should keep topmost in their minds when thinking customer focus is: "IF YOU WANT TOURISTS TO FIND YOUR CITY/PROVINCE/ MUNICIPALITY/BARANGAY ATTRACTIVE, THE RESIDENTS MUST FIRST FIND IT ATTRACTIVE." Each community improves to reflect on what the residents want for themselves and the community welcomes to their "home'* whoever conducts himself for herself as a person should, and in return, the people reciprocate with graciousness and genuine hospitality, Every Filipino aspires for a well-ordered, balanced, and prosperous life—there is physical equity (good health), intellectual equity (continually expanding learning), spiritual equity (clear sense of life's purpose and meaningful life),psychological equity (self-esteem and positive self-concept), and financial equity(having enough money to meet the needs for subsistence). Equity in society is avital strategy in sustainable development Equity in society is not just about distribution of wealth. It begins with a keen sense of self and sustained by finding greater value and meaning in relationship. When the heart is empty, the head cannot think, and a full pocket only amplifies this emptiness. Tourism and hospitality is sustainable when it dignifies and makes people proud of it because people treat each other well; it satisfies the customer because there is a lot caring; and it promotes well-being because it brings out the best in Every Filipino. When tourism and hospitality is developed, managed, promoted I this manner, then it will be alive, progressive, enduring, and continually beneficial because an EMPOWERED SOCIETY stewards it; TOURISM AND HOSPITALITY DEVELOPMENT is COMMUNITY-SUSTANED, an GOVERNMENT NURTURES the INDUSTRY to make it GLOBAL in the state of mind. Truly, sustainable tourism and hospitality is the Philippines’ gift to the world because it lends to the BETTERMENT of the NATION, its people are imbued with a sense of nationhood because of renewed SENSE OF IDENTITY, PRIDE OF PLACE, and COMMITMENT. Current Trends in Sustainable Tourism and Hospitality Conservation International and National Geographic Traveler magazine created in 2002 the World Legacy Awards to recognize outstanding businesses,organizations, and places that have contributed very much in promoting theprinciples of sustainable tourism. The National Geographic Traveler, in its March2004 issue, published to measure the extent to which worldwide tourismdestinations follow the practices in a sustainable tourism and hospitalitydevelopment. These criteria are following: 1. Environment and ecological quality; 2. Social and cultural integrity; 3. Condition of any historic building and archeological site; 4. Aesthetic appeal; 5. Quality of tourism and hospitality management; and 6. Overall outlook for the future. These criteria were first used to evaluate 115 world destinations regarding their sustainability. The National Geographic Traveler published a special study on sustainable tourism practices in the National Parks of Canada and the United States. This was followed by a survey in 2006 of 94 world heritage destinations and a survey in 2007of island destinations using the same criteria. These four articles have provided the needed emphasis on the impact of the tourism and hospitality industry on the natural and built environments. The concept of sustainability as a resource development and management philosophy is penetrating all the levels of policy and practice related to tourism and hospitality, from local to global. The concept of using sustainable tourism and hospitality development as an economic stimulus to achieve growth while maintaining the natural and built environment is receiving much attention from industry, government, and academic sectors. Global Impact of Sustainable Tourism and Hospitality Globally, the interest to tourists in sustainable tourism and hospitality tremendously since the beginning of the 21st century. This interest will surely in the next several years as long as the international community recognizes, endorses, and promotes the concept. Sustainable tourism and hospitality policy in the world nowadays approach which aims to maintain quality tourism and hospitality products to satisfy the growing domestic and international market for environmentally tourism and hospitality experiences. Human beings have the ability to manipulate and change certain aspects of the environment. Hence, when useless ineffective management tools are used, tourism and hospitality can lead to a degradation of the environment. It is important that visitors have an obligation to ethically support sustainable tourism and hospitality, and destination managers must educate their visitors toward attaining this goal. The following are the principles contained in the Code of Ethics for Tourists published in the Parks Canada Vacation Planner: 1. Enjoy our diverse natural and cultural heritage and help us protect and preserve it; 2. Assist us in our conservation efforts through the efficient use of resources including energy and water; 3. Experience the friendliness of our people and the welcoming spirit of our communities. Help us preserve these attributes by respecting our traditions, customs, and local regulations; 4. Avoid activities which may threaten wildlife or plant population orwhich may be potentially damaging to our natural environment; and  5. Select tourism and hospitality products and services which demonstrate social, cultural, and environmental sensitivity. The investment in sustainable tourism and hospitality practices, either made by international agencies or the local community, has a great impact on the global tourism and hospitality marketplace. Many international programs have been organized to support sustainable tourism and hospitality. The Benefits of Sustainable Tourism and Hospitality Tourist attractions in both the natural and built environments are important factors for economic growth. Unspoiled natural ecosystems, well- maintained historic sites, and cultural heritage events can produce economic and quality of life benefits. Satisfied visitors are likely to be repeat visitors and can surely contribute to the economic growth of tourism and hospitality of a local community. The economic benefits of successful sustainable tourism and hospitality management include developing new businesses, expanding job opportunities increasing income, marketing new products, improving infrastructure, encouraging diversification, integrating the local economy and special opportunities with other services and products, promoting community pride, and higher quality of life to the local population. The key to sustainable tourism and hospitality is to manage the destinationeffectively to provide benefit to the local population, to enrich the visit of thetourist, and to preserve the tourism and hospitality products for future generations to enjoy. A good maxim to remember is "We have not inherited earth from ourancestors, we have only borrowed it from our children."beginning of the new millennium. It will likely continue for several years for aslong as the international community recognizes and promotes the concept.There are many benefits derived from sustainable tourism and hospitality.Among them are development of new businesses, more job opportunities, increasedincome, improvement of infrastructure, promotion of community pride, and a betterquality of life to local residents. Apply 1. What are the benefits of sustainable tourism and hospitality? Away Conduct a research on what will be the major components of sustainable tourism in the year 2030? Closure Congratulations, you have just finished lesson of this module. You have now known the Sustainable Management of Tourism and Hospitality. Thank you!