Nonprofit Branding Class 13 PDF

Branding for Nonprofits NSLI 230 Class #13 October 23, 2024 Dr. Lynn Gidluck  3 Pillars of Nonprofit Branding Every Organization Should Know Unlocking the Secrets of Nonprofit Branding  Community, not customers Why People, not profits nonprofit branding Va...

Branding for Nonprofits NSLI 230 Class #13 October 23, 2024 Dr. Lynn Gidluck  3 Pillars of Nonprofit Branding Every Organization Should Know Unlocking the Secrets of Nonprofit Branding  Community, not customers Why People, not profits nonprofit branding Values, not lifestyle is different Complex ideas, not simple products from other companies Systemic change, not instant gratification  Creating a Branding Strategy EXPLORE YOUR CREATE A LIVING DOCUMENT BUILD A BRAND ID ORGANIZATION’S TARGET WITH YOUR NONPROFIT AUDIENCE. BRANDING GUIDELINES. https://sk-arts.ca/about/thanking-us/logos.html https://saskathletics.ca/about-us/brand-guidelines/ Is it time to update your brand? Reasons to explore a rebrand or refresh: When your identity no longer reflects who you are or what you stand for. In the wake of a PR crisis (or you want to shake off an old image). Your language and/or visuals are outdated and not inclusive. You’ve merged with another organization. You are known for the wrong things or not at all. You want to expand to new audiences or are failing to engage current ones. Other organizations are doing similar work so it’s getting hard for donors or the community to distinguish you from others. Rebranding Founded in 1950 as Saskatchewan Council for Crippled Children In 1984 – became Saskatchewan Abilities Council 2017 – SaskAbilities Rebranding Rebranding When branding goes wrong Experience Regina Campaign Experience Regina Campaign Moving from a descriptive name to one that maybe sounds more inspirational? https://insight.kellogg.northwestern.edu/article/a-troubling-trend-in-nonprofit-branding# https://insight.kellogg.northwestern.edu/article/a-troubling- trend-in-nonprofit-branding#! https://insight.kellogg.northwestern.edu/article/a-troubling-trend-in-nonprofit-branding#  Research! Listen to your supporters. How to Take time to get it right. do it? Define your goals. The Big Reveal: Announcing Your New Name It should NOT be a surprise to any of your most important stakeholders. Consider a preview event. Have fun. This should be a celebration. Next class - Zoom Victoria Flores Social Media for Nonprofits Monday, October 28th