Chapter 6 - Quantitative Primary Research Design Quiz PDF

Chapter 6 - Quantitative Primary Research Design: Quiz 1. What is the most critical stage in the survey research process? ○ A) Data Analysis ○ B) Survey Design ○ C) Data Collection ○ D) Reporting Results 2. Which approach organizes a survey i...

Chapter 6 - Quantitative Primary Research Design: Quiz 1. What is the most critical stage in the survey research process? ○ A) Data Analysis ○ B) Survey Design ○ C) Data Collection ○ D) Reporting Results 2. Which approach organizes a survey in the order experiences occur? ○ A) Funnel Approach ○ B) Pathway Approach ○ C) Screener Approach ○ D) Branching Approach 3. What type of measurement uses values that can be counted as parts of distinct groups? ○ A) Interval ○ B) Ratio ○ C) Nominal ○ D) Ordinal 4. Which of the following is NOT a common universal survey component? ○ A) Overall Measures ○ B) Demographic Questions ○ C) Open-Ended Questions ○ D) Screener Questions 5. What is a key characteristic of Likert scales? ○ A) They use only categorical measurements. ○ B) They offer a range of options from one extreme to another. ○ C) They are always unbalanced. ○ D) They do not include a neutral midpoint. 6. What should be avoided to prevent order bias in response options? ○ A) Using the same scale for meaningful comparisons ○ B) Randomizing categorical response options ○ C) Including "not applicable" options ○ D) Using overlapping response options 7. Which type of question should be placed at the end of a survey unless used as screener questions? ○ A) Overall Measures ○ B) Demographic Questions ○ C) Branching Questions ○ D) Open-Ended Questions 8. What is a double-barreled question? ○ A) A question that is vague and open to interpretation ○ B) A question that suggests a socially desirable answer ○ C) A question that includes multiple components or stipulations ○ D) A question that asks about two or more issues in one question 9. What is the recommended survey length for most surveys? ○ A) 1-3 minutes ○ B) 5-7 minutes ○ C) 10-15 minutes ○ D) 20-30 minutes 10. What type of measurement has an absolute zero point? ○ A) Nominal ○ B) Ordinal ○ C) Interval ○ D) Ratio 11. Which of the following is an example of a nominal measurement? ○ A) Education level ○ B) Satisfaction rating ○ C) Gender ○ D) Income 12. What is the purpose of screener questions in a survey? ○ A) To gather top-of-mind responses ○ B) To determine if a respondent qualifies to take the survey ○ C) To collect demographic information ○ D) To measure overall satisfaction 13. Which type of scale is used to measure the exact difference in value along the scale? ○ A) Nominal ○ B) Ordinal ○ C) Interval ○ D) Ratio 14. What is the main advantage of using a pathway approach in survey design? ○ A) It reduces order bias ○ B) It helps respondents recall events in a logical order ○ C) It shortens the survey length ○ D) It randomizes response options 15. Which of the following is a common mistake to avoid in survey question development? ○ A) Using simple language ○ B) Including leading questions ○ C) Using balanced scales ○ D) Randomizing response options 16. What type of question asks respondents to list all brands, products, or services they can recall in a category? ○ A) Aided awareness ○ B) Unaided awareness ○ C) Descriptor ○ D) Brand attribute rating 17. What is the purpose of including "not applicable" options in survey questions? ○ A) To reduce order bias ○ B) To prevent respondents from rating items they are not familiar with ○ C) To shorten the survey length ○ D) To gather top-of-mind responses 18. Which type of measurement has a clear order but no equal distance between data points? ○ A) Nominal ○ B) Ordinal ○ C) Interval ○ D) Ratio 19. What is the main purpose of demographic questions in a survey? ○ A) To address the research objective ○ B) To describe sample representation and segment results ○ C) To measure overall satisfaction  ○ D) To gather top-of-mind responses 20. Which type of question should be used sparingly due to their personal nature? ○ A) Overall Measures ○ B) Demographic Questions ○ C) Screener Questions ○ D) Open-Ended Questions 21. What is the main disadvantage of long surveys? ○ A) They reduce order bias ○ B) They increase the likelihood of incomplete responses and termination ○ C) They provide more detailed data ○ D) They are easier to analyze 22. Which type of scale is recommended for meaningful comparisons in surveys? ○ A) Nominal ○ B) Ordinal ○ C) Interval ○ D) Ratio 23. What is the purpose of using a funnel approach in survey design? ○ A) To gather top-of-mind responses before more specific questions ○ B) To organize questions in the order experiences occur ○ C) To determine if a respondent qualifies to take the survey ○ D) To measure overall satisfaction 24. Which type of question is used to gather strengths and weaknesses of a concept or experience? ○ A) Screener Questions ○ B) Demographic Questions ○ C) Open-Ended Questions ○ D) Overall Measures 25. What is the main characteristic of a ratio scale? ○ A) It has no natural order to the categories ○ B) It has an absolute zero point ○ C) It uses words or phrases as responses ○ D) It measures top-of-mind thoughts 26. Which type of question is used to determine if a potential respondent qualifies to take the survey? ○ A) Screener Questions ○ B) Demographic Questions ○ C) Branching Questions ○ D) Open-Ended Questions 27. What is the main purpose of using Likert scales in surveys? ○ A) To measure categorical data ○ B) To offer a range of options from one extreme to another ○ C) To gather demographic information ○ D) To reduce survey length 28. Which type of question should be avoided to prevent biasing the result? ○ A) Simple questions ○ B) Leading questions ○ C) Balanced scales ○ D) Randomized response options 29. What is the main advantage of using stackable surveys? ○ A) They reduce order bias ○ B) They break up longer surveys into smaller, more manageable parts ○ C) They increase the likelihood of incomplete responses ○ D) They are easier to analyze 30. Which type of measurement uses values that can be expressed numerically and placed in a logical order? ○ A) Nominal ○ B) Ordinal ○ C) Interval ○ D) Continuous Answer Key 1. B) Survey Design 2. B) Pathway Approach 3. C) Nominal 4. D) Screener Questions 5. B) They offer a range of options from one extreme to another. 6. B) Randomizing categorical response options 7. B) Demographic Questions 8. D) A question that asks about two or more issues in one question 9. B) 5-7 minutes 10. D) Ratio 11. C) Gender 12. B) To determine if a respondent qualifies to take the survey 13. C) Interval 14. B) It helps respondents recall events in a logical order 15. B) Including leading questions 16. B) Unaided awareness 17. B) To prevent respondents from rating items they are not familiar with 18. B) Ordinal 19. B) To describe sample representation and segment results 20. B) Demographic Questions 21. B) They increase the likelihood of incomplete responses and termination 22. C) Interval 23. A) To gather top-of-mind responses before more specific questions 24. C) Open-Ended Questions 25. B) It has an absolute zero point 26. A) Screener Questions 27. B) To offer a range of options from one extreme to another 28. B) Leading questions 29. B) They break up longer surveys into smaller, more manageable parts 30. D) Continuous Feel free to ask if you need any more help!