Media & Information Literacy PDF

MEDIA & INFORMATION LITERACY S.Y. ‘23 - ‘24 | SEM 2 | PPT BASED WEEK 1: MEDIA Newspapers and Magazines are 1.0 MEDIUM advertising-based....

MEDIA & INFORMATION LITERACY S.Y. ‘23 - ‘24 | SEM 2 | PPT BASED WEEK 1: MEDIA Newspapers and Magazines are 1.0 MEDIUM advertising-based. ○ published regularly chanel, means, method ○ targeted for the general audience communicate information ○ magazines typically contain features news or events that are of public interest or human interest articles, while newspapers have news stories. 1.1 DIFFERENT DEFINITIONS OF MEDIA According to the National Commission for Culture and the Arts, the Philippine Press played a critical role in the nation’s quest for (Presidential Decree No. 1018 (1976)) freedom and independence (Tuazon, 2015). - Refers to the print medium of communication, which includes all Nationalistic newspapers during the 19th newspapers, periodicals, magazines, century journals, and publications and all ○ La Solidaridad, Kalayaan, La advertising therein, and billboards, independencia, and La Libertad neon signs, and the like, and the Print media that have the biggest daily broadcast medium of communication, circulation in the country; which includes radio and television ○ Manila Bulletin, Philippine Daily broadcasting in all their aspects and Inquirer, and Philippine Star all other cinematographic or radio promotions and advertising. 2. Broadcast Media They are considered “household” (Buckingham, 2013) media. - Media also filter and shape Two forms - radio and television information for specific purposes. Radio was the first electronic mass (Graff, 2013) medium and the precursor of - Rather than being a mirror to the television (Baran, 2010). world, media act as distorted mirrors ○ FM radio / Frequency to reality. Modulation caters to the musical taste of the younger (Danesi, 2009) generation. - Media that reach large audiences. ○ AM radio / Amplitude Modulation dominated by a news format. 1.2 FORMS OF MEDIA Television has changed the nature, operation, and 1. Print Media relationship to their audiences of This type of media refers to materials books, magazines, and radio (Baran, that are written and are physically 2020). distributed. Others think that TV has significantly Printed media can either be in a form dumb down its content to adhere to of books, newspapers, newsletters, what they call the “least common magazines, and journals. denominator”. ○ posters ○ brochures & flyers 3. New Media ○ billboards & banners Media that use digital technologies Also known as the oldest form of like the internet to distribute and media exhibit content (Manovich, 2006). Social media, blogs, websites, and The invention of printing press by streaming media. Johanness Gutenberg (1440) lead to the mass production of books. MIL SEM2 Q1 REVIEWER PAGE 1  MEDIA & INFORMATION LITERACY S.Y. ‘23 - ‘24 | SEM 2 | PPT BASED WEEK 1: MEDIA 1.3 FUNCTIONS OF MEDIA 1.4 WHY IS IT NECESSARY TO BE MEDIA AND INFORMATION LITERATE? The UNESCO identifies the following functions: 1. Media acts as channels of information and knowledge through which citizens Media and Information Literacy communicate with each other and make - “…a set of competencies that informed decisions. empowers citizens to access, retrieve, - Example 1: weather reports evaluate and use, create, as well as - Example 2: choosing which candidate share information and media content to support during the Presidential in all formats, using various tools, in a elections critical, ethical and effective way, in order to participate and engage in 2. Media facilitate informed debates between personal, professional, and societal diverse social actors. activities.” (UNESCO 2013) 3. Media provide us with much of what we learn Media Literacy about the world beyond our experience. - is the ability to access, analyze, - Example: Media report on oil prices in evaluate, & produce communication in the Middle East because of the way it a variety of forms. In essence, a media influences the fare hike in the literate person can think critically Philippines. about what they see, hear, and read in books, newspapers, magazines, 4. Media are means by which society learns television, radio, movies, music, about itself and builds a sense of community. advertising, video games, the Internet, and new emerging technology. (Kaiser 5. Media function as a watchdog of government Family Foundation) in all its forms. - Example: Investigative journalism which often tackles issues that expose the wrongdoings of government officials. 6. Media are essential facilitators of democratic processes and one of the guarantors of free and fair elections. 7. Media are a vehicle for cultural expression and cultural cohesion between nations. - Example: Films help us differentiate our culture from other cultures. 8. Media function as an advocate and social actor in its own right while respecting pluralistic values. - In short, media can uphold certain values and beliefs as long as they respect all sides and do not distort information. MIL SEM2 Q1 REVIEWER PAGE 2  MEDIA & INFORMATION LITERACY S.Y. ‘23 - ‘24 | SEM 2 | PPT BASED WEEK 1: MEDIA 1.0 A BRIEF HISTORY OF MEDIA AND COMMUNICATION 1.2 FOUR MAIN PERIODS IN THE HISTORY OF COMMUNICATION Human are social beings who want and need to communicate with each other. Tribal Age Literate Age The McLuhan Mantra Print Age - Mcluhan (2007) explained that society Electronic Age is driven by changes in media and communication technology, thus changing cultural, political, and even Global Village (McLuhan, 1989) historical aspects of that society. - A community where everyone in the world is interconnected through Evolution of media as perceived by Mcluhan media. (1962) - Two other time periods not covered in - A media form that emerges from an Mcluhan’s periodization: older form has its features and format primarily patterned from the one that it - Information age everything followed. relied heavily in the use of computers to run major industries. HOT MEDIA COLD MEDIA - Infrastructure age a car with refers to forms are those with GPS, a railway system which requiring little high-level user runs digitally, gadgets or involvement from the interactivity. appliances that can be audience. experience is more controlled using internet, experience is dynamic and the internet banking transactions, relatively passive and audience is more and online purchases. static. involved. Example: Example: 1.3 TRADITIONAL MEDIA Film and television Video Games (utilize animation) are those that transmit information without the Online media use of the internet or any digital platform (i.e. platforms (provide analog technology like airwaves). participation) 1.4 NEW MEDIA 1.1 THREE MOST SIGNIFICANT INVENTIONS is digital and internet media is a big part of IN COMMUNICATION ACCORDING TO this. It also includes information delivered MCLUHAN (1962) through digital devices. Invention of Phonetic Alphabet (2000-1500 TRADITIONAL NEW MEDIA B.C.) Invention of Printing Press (1450) One-directional Interactive Invention of Telegraph (1850) Experience is limited Audiences are more Sense receptors used involved and are able to are very specific send feedback simultaneously Integrates all the aspects of the traditional media MIL SEM2 Q1 REVIEWER PAGE 3  MEDIA & INFORMATION LITERACY S.Y. ‘23 - ‘24 | SEM 2 | PPT BASED WEEK 1: MEDIA 1.1 FOUR MAIN CATEGORIES OF NEW MEDIA Interpersonal Communication Media - examples would be the telephone, mobile phone, and email. Interactive Play Media - video and computer based games, plus virtual reality devices. Information Search Media - (repositories) internet and world wide web, broadcast teletext and radio data services; (information retrieval) personal computers, smartphones, tablets, personal video recorder, CD-ROM, compact disc, and DVD. Collective Participatory Media - refers to the use of the internet for sharing and exchanging information, ideas, and experiences developing active (computer-mediated) personal relationships. MIL SEM2 Q1 REVIEWER PAGE 4