Mud Panther Sales Presentation PDF

MUD PANTHER The ultimate predator of off-road trials Team ID: 252061 Team Name: Velocita Racing ABOUT US: At Mud Panther, we create high-performance electric all terrain vehicles (e- ATV) built to dominate the roughest terrains. Inspired by the panther’s power and agility, our machines dominate m...

MUD PANTHER The ultimate predator of off-road trials Team ID: 252061 Team Name: Velocita Racing ABOUT US: At Mud Panther, we create high-performance electric all terrain vehicles (e- ATV) built to dominate the roughest terrains. Inspired by the panther’s power and agility, our machines dominate mud, trails, and rugged terrains with unmatched precision. We are passionate about blending strength and sustainability to redefine off-road adventures. Whether tackling muddy trails or rugged paths, Mud Panther is your trusted companion.  Vision Mission To become one of the global leaders in To deliver high-performance electric electric off-road vehicle manufacturers. buggies designed for rugged terrains. To redefine off-road exploration with To blend cutting-edge technology with environmentally conscious solutions. sustainable engineering. To foster a community passionate To empower adventurers with vehicles about off roading and that embody strength, agility, and eco- responsibility. Leadership Team Director Dharshini V P CEO & FM Shivedha S R&D and Production head HR Manager Logistics & Supply Chain Puviarasan J Abinav Vasanth Guangzhou - Production unit Why? Strategic Location & Connectivity Supply Chain Ecosystem is well Ghangzhou defined. Skilled Workforce and Industrial Expertise Products & Services Vehicle Design and Features Regenerative AWD Fox 7KW 80% Fast Unique Selling Points Affordable Cost Regenerative Breaking Dual Motor System Torque Vectoring Predictive Maintenance Telematics GPS Navigation Fast-Charge, Long-Range Electric Performance Services Building an app that directly addresses customer needs and feedback. Dedicated support team that utilizes CRM to organize customer data that was collected from the App This data is given to our experienced R&D team where they use crucial methodologies like RCA and CAPA for problem-solving and quality improvement of our product Timely response and service will be taken care of at the closest service station. Mobile App - Customer COMPLAINTS AND SUGGESTIONS A complaint and a query prompt. Customer and employee suggestion box (kaizen). TUTORIAL VIDEOS AND MANUALS Help customers understand the product. Enhance user experience The Market TAM, SAM, SOM TAM Total Available Market: US $2.9 Billion SAM Serviceable Available Market: US $870 Million SOM Serviceable Obtainable Market: US $26.1 Million $26.1 Million Source: https://www.marketsandmarkets.com/Market-Reports/all-terrain-vehicle-market-255821381.html Target Audience “Nearly 70% of the ATV market is driven by demand from recreational activities and sports enthusiasts” Source: https://www.gminsights.com/industry-analysis/all-terrain-vehicle-atv-market Competitor Analysis Source: https://www.gminsights.com/industry-analysis/all-terrain-vehicle-atv-market SWOT Analysis Environmental friendly vehicles Usage of electrical energy which is sustainable for Strength the future Guerrilla Marketing Strategies Brand recognition: competing in the market is difficult in the initial stages. Weakness Distribution challenges in reaching certain markets SWOT Increasing demand for electric vehicles helps in market growth Oppurtunity Media Popularity Partnerships with multiple MNCs Aggressive competition. High fixed Investment. Threat Economical challenges due to higher pricing of electric ATVs. Not enough capacity to produce 4000 units Manufacturing Planning Inhouse/ Outsource Inhouse Outsource Mechanical : Mechanical : Dampers Gearbox Steering Wheel Drive shaft Chassis Material Tabs and Supports Rack and Pinion Bolts and Nuts Electrical : Electrical : Battery Pack Motor and Motor Controller BMS Headlights Crash Detector Homing Beacon DC-DC Converter AIR Plant Layout Workshop and Assembly section 1- CNC Tube cutting machine 2- CNC Tube bending machine 3- CNC Tube notching machine 4- LASER cutting bed 5- CMM and Inspection room 6- Robotic MIG welding 7- Paint Booth 8- Powertrain and wheel assembly conveyor line 9- Testing room 10- Electricals assembly conveyor line 11- Full assembly conveyor line 12- Office area 13- Electric power unit room and compressor room The workshop and assembly line is set up under the same roof to cut down the expenses and establishments costs. The unit is spread across 15000 sq. ft. area (200 ft x 75 ft) with a capacity of 200 units per year. This plant can spread to 58000 sq. ft. area (355 ft x 153 ft) with attainable capacity up to 4000 units per year. Plant Layout Inventory section “KANBAN Techniques” 1- Storage racks 2-Office and lounge area 3- Safety equipment storage The inventory is capable of handling raw materials which will steer the production line for a month. The vertical space is also effectively utilised in order to increase the storage capacity. The empty space in this unit in front of the office area is used for paring the forklifts when the inventory is not in operation. The inventory is completely computerized and the reorder point of the components and the raw materials is completely automated and is intimated to the operations department of the plant. Industrial engineering department is employed to increase the productivity of the plant and reduce the lead time between the operations. The plant is completely flexible to layout change. Project roadmap and scheduling 2025 2024 2025 2025 2025 2025 Stages Jul- Dec- Feb Mar- Apr May- Jun Sep- Oct Nov- Dec Aug Expansion Production and Assembly Sales and Marketing R&D SUPPLY CHAIN MANAGEMENT Suppliers R&D Logistics Finance Model Tangible & Intangible Assets Pricing Strategy “Major Competitors in the market like Polaris, price their vehicle at ₹59,00,000 " Cash Flow Analysis Profit & Loss Statement Sales CAGR % = 78% Profit & Loss Statement Cash Flow Statement Break Even Analysis Break Even Analysis Marketing Strategy  Market Survey The survey sample size contained 1800 individuals out of which 515 responses were collected. (response rate - 28.6%) The questionnaire was circulated through social media platforms. The survey sample encompassed of an age group ( 18 year - 55 year old) based on our target population. Each response was used as an input to form a correlation between the responses and the tendency of the respondents were tabulated. Source: https://www.researchgate.net/profile/Shiva-Prasad-H-C/publication/335789442_Product_Marketability_of_an_All- terrain_Vehicle_in_the_Indian_Context/links/5d7b35bf299bf1d5a970bd91/Product-Marketability-of-an-All-terrain-Vehicle-in-the-Indian-Context.pdf  Market Survey Have you ever Probability of Parameters experienced/ investing in one ridden an ATV? Male Yes 65% Male Yes 59% Male No 35% Female No 28% Female No 27% Female Yes 63% Source: https://www.researchgate.net/profile/Shiva-Prasad-H-C/publication/335789442_Product_Marketability_of_an_All- terrain_Vehicle_in_the_Indian_Context/links/5d7b35bf299bf1d5a970bd91/Product-Marketability-of-an-All-terrain-Vehicle-in-the-Indian-Context.pdf Marketing Stratergy Based on the results of our survey our marketing strategies are formulated. OFF ROADING - Competitions Exhibit in Trade fairs Conducting off roading competitions and Showcasing our ATV to our targeted providing rugged lanes where our audience directly, enhancing brand audience can compete with each other visibility, and generating leads in a thus getting an experience. focused environment. Gaming Digital Marketing Collaborating with top gaming companies Utilising social media platforms to the and using VR technology to give the fullest to reach our target market ultimate experience to our customer. audience. Using videos where our customers can give their feedbacks. Distribution Model - B2B Why B2B? Alignment with Core Segments Dealer Network Synergy After sales service Focus on Product Development Quicker Market Penetration Investment Analysis Proposal “Seeking ₹15,00,00,000 for 20% Equity” Funding Requirements Expansion of the manufacturing plant to the capacity of 4000 units. Current Capacity is 200 units only. Reducing the Lead time by making automating the assembly lines by abiding to Industry 5.0. Investment Allocation Company Valuation Company Valuation Return on Investment Scenario Building: Mitigation strategy for unforeseen conditions Scenario Building SCENARIO : MITIGATION : Disruption in our suppliers operations could disrupt our production Supplier Diversification schedule. Any number of factors including Risk Assessment and Contingency Planning Labour disruptions Safety Stock and Inventory Management Catastrophic weather events Technology Integration Contagious disease or illness Delivery delays Financial problems Trade Fair SEMA show Why Exhibit in SEMA? 1,50,000+ Attendees 3000+ Media & Influencers 70,000+ buyers USA - Largest Markets Conversion Technique Interactive Booth- VR Incorporating AV elements By utilizing the VR our attendees can try experience our vehicles on a test track in Using video walls to showcase visually a simulator like setup. appealing content. Promotional Materials Lead Capture Technology By Providing high-quality brochures, This will include QR code scans, digital pamphlets, and other promotional business cards, or a tablet-based system materials that attendees can take with for collecting leads from interested them. attendees Our Booth Island booth type is chosen. The dimensions of our booth is 30 feet x 30 feet. It includes VR technology Video walls Exceptional AV Lead capture technology Fair Financials Fair cost: Island Booth THANK YOU