Sales Presentation - Importance of Interest Stage
Document Details
Uploaded by UsableStrontium2158
University of Batangas
Lyka Joy S. Sangalang
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Summary
The document focuses on the importance of the interest stage in sales presentations, discussing its role within the AIDA model and the DDP Formula. It explains how creating and sustaining interest is crucial for engaging the audience and leading to a purchase.
Full Transcript
Sangalang, Lyka Joy S. MKTG4A What for you is the most important stage during sales presentation proper? For me, the most important stage during the sales presentation proper is the Interest Stage in the AIDA model. This is because creating and sustaining interest often serves as the bridge b...
Sangalang, Lyka Joy S. MKTG4A What for you is the most important stage during sales presentation proper? For me, the most important stage during the sales presentation proper is the Interest Stage in the AIDA model. This is because creating and sustaining interest often serves as the bridge between attracting the audience’s attention and converting that interest into desire and action. Also, the Participation Stage in the DDP Formula allows prospects to experience the product firsthand, making their decision more informed and personalized. This stage often cements the product's value, ensuring the customer feels confident about moving forward with a purchase.
