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Northwestern Mindanao State College of Science and Technology

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ICT evolution communication media literacy

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COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY ECE1 – ECE Elective 1 (ICT Infrastructure) Module 1: Evolution of ICT in the Phili...

COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY ECE1 – ECE Elective 1 (ICT Infrastructure) Module 1: Evolution of ICT in the Philippines www.nmscst.edu.ph Michael Ceasar R. Ocat ECE1 Instructor COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY COMMUNICATION Process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY PROCESSING INFORMATION 30,000 BC 5,000 BC Present Symbols/ Writings Advanced Paintings Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY MEDIA Channels or ways we use to transmit or communicate messages; communication tools Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY SENDER MESSAGE MEDIUM RECEIVER Encode Decode Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY VERBAL NON-VERBAL An interaction in which words An interaction where are used to relay a message through speech or with the use behavior is used to convey of voice and represent meanings Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY VERBAL NON-VERBAL ▪ Speaking over phone ▪ Sign Language ▪ Face-to-Face discussions ▪ Gestures ▪ Interviews ▪ Written Words ▪ Facial Expressions Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY PROCESSING INFORMATION Media are commonly associated with: Television Radio Newspaper Internet Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY TECHNOLOGY Application of scientific knowledge to the practical aims of human life or to change and manipulate the human environment Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY LITERACY Competence or knowledge in a specified area Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Media Information Technology Literacy Literacy Literacy Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY MEDIA LITERACY Is the ability to access, analyze, evaluate, and create media in a variety of forms Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY INFORMATION LITERACY Is the ability to find, evaluate, organize, use, and communicate information in all its various formats Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY TECHNOLOGY LITERACY Is the ability to effectively use technology to access, evaluate, integrate, create, and communicate information to enhance the learning process through problem-solving and critical thinking Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Data Information Knowledge Wisdom Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY DATA Is a collection of individual facts and details like text, figures, observations, symbols, or simply description of things, events or entities and is manipulated through tabulation, analysis, explanation, and interpretation Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY RED GREEN YELLOW Data Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY INFORMATION Is a form of data which is processed, organized, and specific, and it assigns meaning and improves the reliability of data, thus ensuring understandability and uncertainty Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY RED Instruction: RED - STOP Arrange the text/ GREEN colors according to YELLOW - CAUTION traffic signal light YELLOW GREEN - GO Data Manipulation Information Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY KNOWLEDGE Refers to the human understanding of a subject matter derived from experience, learning, and thinking Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY RED RED - STOP Stores the Instruction: Arrange the text/ information GREEN colors according to YELLOW - CAUTION traffic signal light within your YELLOW GREEN - GO memory Data Manipulation Information Knowledge Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY EXAMPLES (Data, Information, and Knowledge) Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Examples of Data 1. 3 and 5 2. Admission Forms 3. Violet Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Example of Information Team A is losing. Team B is winning. We have to support Team A. Team A might be able to win Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Example of Knowledge Did you take my pen? If yes, give it back Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Marshall McLuhan A renowned Canadian communication theorist from University of Toronto He provides a clear story on how media evolved through Technological Determinism Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Technological Determinism Is a theory that believes technology is a steering factor in how a society develops its structure and values Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Literacy Electronic Tribal Age Print Age Age Age Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Tribal Age The first period that is characterized by the prevalence of oral communication Pre-historic people relied on face-to-face interactions, primarily through their auditory senses, as a method of communication Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Literacy Age People were awakened by the alphabet use Human beings learned to read and write Members of the previous age becoming visual and rational Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Egyptian Hieroglyph Persian Hieroglyph Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Print Age Books and papers were produced manually Written materials such as books became increasingly available to the people of different socioeconomic class Highlighted by the invention of the Gutenberg Press Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Gutenberg Press Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Electronic Age This period is characterized by the dominance of the electric media Turned the planet into global village, where people are globally connected Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Television Radio VHS Player Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Information Age Technological advancement in the past decades has led to profound changes in the field communication and media McLuhan’s theory provided the world with a clear picture of how media has evolved and significantly improved the way people communicate But the recent decades blossomed with the invention of computers and the internet, paving the beginning of a new era of media (new media/information age) Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY EVOLUTION OF MEDIA IN THE PHILIPPINES (PERIODS) Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Pre-Colonial Spanish American Japanese Period Period Period Period Post-Martial Martial Law Law Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY PRE-COLONIAL PERIOD Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Umalokohan Also called as town crier, serves as walking bulletin who went around the Barangay to deliver public announcement Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY DIFFERENT FORMS OF LITERATURE Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY TAGALOG MARANAW ▪ Sabi (Maxim) ▪ Tutul (Folk Tale) ▪ Bugtong (Riddle) ▪ Darangan (Epic Story) ▪ Kumintang (War Song) Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Ancient Filipino Writing Ancient Filipino Writing (Kavi) (Baybayin) Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY SPANISH PERIOD Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Doctrina Christiana The first ever book published by Philippine Island (1593) The Spaniards introduce the print media using paper and ink to the native Filipino Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Aviso Al Publico The first Spanish sheet appeared in the Philippines (1809) Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Del Superior Govierno The first newspaper in the country introduced by the Spanish Government Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY OTHER NEWSPAPERS Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY LA ESPERANZA (1846) The first newspaper daily in the country LA SOLIDARIDAD (1889) Established by the reformist from the Propaganda Movement LA INDENPENDENCIA (1898) The most widely read newspaper of the Revolution LA LIBERTAD (1898) AND EL HERALDO DE ILOILO Propelled nationalism in the Filipinos Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY AMERICAN PERIOD Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY During the American Colonization (1898 – 1946), newspaper published by American journalist were introduced, these includes: The Manila Times The Bounding Billow and Official Gazette Manila Bay Bulletin Philippine Free Press Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Broadcast radio was introduced in the Philippines All radio broadcasts then were delivered in English KZKZ, the first radio station that was established during this period KZRC, the first radio station operating outside Manila Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY First feature films with and without sound emerged: Rose of the Philippines Ang Aswang Punyal na Ginto Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Antonio Velasquez The father of Filipino Komiks Komiks The mass medium that was used in the country Kenkoy First illustrated cartoon character published in January 11, 1926 issue of Liwayway Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY JAPANESE PERIOD Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY In (1941 – 1945), Japanese forces who occupied in the Philippines disbanded all publications except those used by the Japanese Government such as; Manila Tribune Taliba La Vanguardia Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY POSTWAR ERA (1945 – 1972) Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY The golden age of Philippine Journalism, for the Philippine press, it was considered the “freest in Asia” In 1953, television was introduced in our country Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY MARTIAL LAW PERIOD Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY In 1969 – 1986, the Philippine media experienced turbulence The newspapers that operated during those years were the Daily Express, Bulletin Today, and the Times Journal Broadcast Stations such as; ABS-CBN 2 RPN 9 IBC 13 Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY POST-MARTIAL LAW Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY Internet happened! There are 44.2 million active internet users in the country, representing 44% of the total population There are 114.6 million mobile subscriptions in the country Module 1 – Evolution of ICT COLLEGE OF ENGINEERING AND TECHNOLOGY NORTHWESTERN MINDANAO STATE COLLEGE OF SCIENCE AND TECHNOLOGY End of Module 1 Module 1 – Evolution of ICT

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