Introduction to Public Relations - Dr. Alaa Fawzy (2024) PDF

Introduction to Public Relations Dr. Alaa Fawzy, PhD Assistant Professor/ Coordinator of International relations Faculty of Mass Communication, Cairo University Lec2 Public Relations Administrative function  Main Points  Management Vs Administration.  PR as a Management function. ...

Introduction to Public Relations Dr. Alaa Fawzy, PhD Assistant Professor/ Coordinator of International relations Faculty of Mass Communication, Cairo University Lec2 Public Relations Administrative function  Main Points  Management Vs Administration.  PR as a Management function.  Activity 1/ Brain Storming 5-10 minutes Google it … Management Vs Administration. Management Vs Administration  Management Definition  An act of managing people and their work, for achieving a common goal by using the organization’s resources.  It creates an environment under which the manager and his subordinates can work together for the attainment of group objective.  It is a group of people who use their skills and talent in running the complete system of the organization.  Administration Definition A systematic process of administering the management of a business organization, an educational institution like school or college, government office or any nonprofit organization. The main function of administration is the formation of plans, policies, and procedures, setting up of goals and objectives, enforcing rules and regulations, etc.  PR as a Management function  Public relations provides the greatest value to an organization when it is used strategically. But what does this really mean? Think of it this way: In an effective organization, all the major functions are linked together by a common set of strategies that tie in to an overall vision of the future and an underlying set of values.  A computer company's vision may be to become the low-cost provider of computing power to the developing world. By developing strategies around areas like sourcing, manufacturing footprint, marketing, design, human resources, and product distribution, the company can grow steadily and profitably. Effective communication within an organization is critical for success. All employees must understand their role in executing the strategy to avoid confusion, which can lead to business failures. Poor communication can also result in poor customer service, causing dissatisfaction and decreased loyalty. Effective communication is crucial for a successful organization to reach employees, customers, suppliers, and shareholders. A specific set of messages must be developed for each target audience, along with an efficient plan to reach them. Public relations is a vital function within organizations, but its practice may vary depending on the role of the top communicator. Public relations Career  A career in public relations has no defined career path. An individual can obtain a degree in a number of different fields such as public relations, communications, marketing, journalism, broadcasting, or political science.  Professionals in PR must have soft skills including strong written and oral communication skills, the ability to solve problems, and the ability to think critically and creatively.  A career in public relations can take many different turns. Some aspects of public relations emphasize digital media; potential careers include content creators, social media managers, or digital artists. Individuals can specialize in an industry (i.e. finance) to emphasize working between a company and its investors. Individuals interested in working for nonprofit organizations may find the branch of fundraising overlaps many aspects of public relations. PR position and Hierarchy on organizational chart  PR DEPARTEMENT Job Titles for Public Relations Leaders (Examples): Top public relations leaders do not always have the word “PR” in their titles. The Chief Communications Officer (Salesforce), Corporate Communications Officer (Unilever) & Head of Public Affairs (Postmates) are all responsible for public relations activities within their companies. Below are the top titles candidates and employers using for Public Relations leaders. 1.Public Relations Officer (Google) & (PRO) (Regus) 2.Head of PR (Adidas, Slack) 3.Head of Public Relations (Amazon Games) 4.Head of Communications and Public Relations (Volvo) Public relations Types  PR Types Public relations is often divided into different divisions. Each division is specifically suited to handle a specific aspect below:  Media relations is the emphasis of developing a strong relationship with public media organizations. A media relations team often works directly with external media by directly delivering them company news, providing validated content sources, and being accessible for public comment on other news stories.  Production relations is closely related to the direct operations of a company. This department supports broad marketing plans and is often related to specific, one-time endeavors such as the launch of a new product, a special campaign, or management of a major product change.  Investor relations is the oversight of the relationship between the company and its investors. This aspect of public relations handles investor events, oversees the communication of the release of financial reports, and handles the complaints of investors.  Internal relations is the public relations branch between a company and its employees. Internal relations pertain to counseling employees, ensuring all workers are satisfied with their working conditions, and mediating issues internally to avoid public disclosure of dissatisfaction.  Government relations is the connection between a company and related governing bodies. Some public relations departments want to forge a strong relationship to provide feedback to politicians, sway decision-makers to act in specific ways, and ensure fair treatment of the company's clients.  Community relations is public relations focused on brand and reputation within a specific community. The community could be physical (i.e. a specific city) or non- physical (i.e. the dog-owner community). This branch of public relations keys in on the social niche of the community to align itself with its members.  Customer relations is the bridge that connects the company and its customers. Public relations often involves handling key relationships, conducting market research, understanding the priorities of its customers, and addressing major concerns. Thank You Good Day