Multimedia - IMMA REVIEWER PRELIM

**Multimedia** refers to content that uses a combination of different **content forms**. **\"Rich media\"** is synonymous for interactive multimedia. **Hypermedia** can be considered one particular multimedia application. **Multimedia** --comes from the Latin words **multus** which means ―**numer...

**Multimedia** refers to content that uses a combination of different **content forms**. **\"Rich media\"** is synonymous for interactive multimedia. **Hypermedia** can be considered one particular multimedia application. **Multimedia** --comes from the Latin words **multus** which means ―**numerous and media** A **Multimedia Application** is an application which uses a collection of multiple media sources **Digitized** -- Media elements have been captured in a code that the computer can understand Pictures are sub-divided into two types. I. A real-world picture captured by a camera is called images. II. II\. A hand-drawn picture like sketches, diagrams and portraits called graphics. **Hyper Media** is not constrained to be text-based. It can include other media, e.g., graphics, images, and especially the continuous media --sound and video A multimedia website can be linear, which users start at the beginning and progress through a set sequence of events until they reach the end. websites use a nonlinear approach to navigation, which users have more control over what they are interested in pursuing. **Movies multiple media** *1. motion pictures* *2. Animation* **Linear and Non-Linear Multimedia** **Linear** - users start at the beginning and progress through a set of sequence until they reach the end **Non-linear** - users have more control over what they are interested in pursuing **Interactive multimedia** *- kiosk* *- virutal reality* **example of hypermedia applications** - world wide web - powerpoint - adobe acrobat - adobe flash - pinterest - canva **EDDIE OPARA** - mix of interactive, print and web skills to projects for The Museum Tower **STEFAN SAGMEISTER** - His work mixes sexuality with humor **CHIP KIDD** - A contemporary American graphic designer, author and editor. He is best recognized as graphic designer for book covers **CHIP KIDD** A contemporary American graphic designer, author and editor. He is best recognized as graphic designer for book covers. Like **Paula Scher o Michael Bierut** **DAVID CARSON** The original "grunge" designer, David Carson is most widely known for his anti-Swiss style, placing type and images anywhere on the page -- over pictures, over itself, even up-side down **RUTH ANSEL,** she worked as Art Director for the New York Times Magazine in the 1970s and Art Director for House and Garden, Vanity Fair and Vogue in the 1980s **JACQUELINE CASEY** Her posters for MIT are iconic; they're elegant and energetic, clean and creative. Casey had a real talent for depicting concepts through simple forms and type. **MASSIMO VIGNELLI** - "If you can design one thing, you can design everything. **Herbert Matter and Alvin Lustig** It was in this roll he crafted his intense, yet precise style. Alvin Lustig contributions to book design, magazines, interiors and textiles have had a long-term influence on contemporary design practice. **LILLIAN BASSMAN** also had a successful photography career, being sought after for her commercial portraits of models in lingerie, cosmetics and fabric **BRADBURY THOMPSON** Thompson\'s work is distinguished by his talent for color, composition and understanding of the power of letter forms. **HERB LUBALIN** Herb Lubalin is arguably the grandfather of typography. **Executive Producer** --Move a project into a through production **Project Manager** --forming a project, moving it into production and overseeing its creation **Audio Specialist** --Music scores, sound effects, voice overs, vocals and transitional sounds, recording, editing and selecting voices, sounds and music **Computer Programmer** --Creates the underlying code that makes the website interactive and responsive to user's actions **Video Specialist** --Manages the process of capturing and editing original video **Web Designer** --Develops or refines a design process and efficiently creates a cohesive and well-planned website from the front end **Web Developer** --Ensures the communication between the front end of the website and its back end is working **Web Master** --Making sure the web page is technically correct and functional on the Web Serve **Animation Specialist** --Creates 2D/3D animation by taking a sequence of static images and displaying them in rapid succession on the computer screen **Art Director** --Coordinate the creation of the artwork for the project **Graphic Artist/Designer** --Creating and designing all of the graphic images for a project **Interface Designer** --Responsible for the look of the website interface and navigation methods **Photographer**--Shoots and captures appropriate, compelling and high-quality photos **Videographer**-Shoots and captures appropriate, compelling and high-quality video footage **Quality Assurance** Responsible for testing the website on multiple platforms using different versions of different browsers **Sales/Marketing** --Provides Input and feedback on the website **Customer Support** --Responds to the users who have questions and problems