Introduction to Tourism Marketing Concepts PDF

INTRODUCTION TO TOURISM MARKETING CONCEPTS Tourism Sales and Marketing Term 1 | SY 2024 - 2025 National University College of Tourism and Hospitality Management Prof. Joseph Mendez THE MARKETPLACE: There are two players who interact in the marketp...

INTRODUCTION TO TOURISM MARKETING CONCEPTS Tourism Sales and Marketing Term 1 | SY 2024 - 2025 National University College of Tourism and Hospitality Management Prof. Joseph Mendez THE MARKETPLACE: There are two players who interact in the marketplace the buyer and the seller. Such players gather in order to facilitate the exchange of goods and services It can be a physical space It can also be a virtual space SETTING THE CONTEXT: Is there really a need for a marketplace? Is it necessary? Do we stand to benefit from having it? Who is the bigger player – the buyer or the seller? What is meant by the word “motivation”? The Cambridge Dictionary defines it as: the need or reason for doing something the willingness to do something OR something that causes such willingness  Understanding Motivations: Abraham Maslow (1943) Maslow’s Hierarchy of Needs explains and identifies what pushes people to take action (“the need or reason for doing something”).  MARKETING vs. SALES Marketing is the process Selling is a variety of of planning and executing activities designed to the conception, pricing, promote customer promotion, and purchase of a product distribution of ideas, or service [which] can goods and services to be done in person or create exchanges that on electronic media. satisfy individual and organizational objectives. Kotler (1984) SALES AND MARKETING ARE ESSENTIALLY LINKED. MARKETING : takeaways A key function of marketing is to understand the marketplace from the perspective of the customer. The focus is to place the needs of the customer first. This can be done through market research to find out about current customer preferences that influence their buying behavior. Refers to activities that facilitate business relationships with customers (B2C) and/or industry partners (B2B). How? 1) interpersonal interactions 2) 1:1 meetings 3) cold calls and 4) networking Sales efforts aim to bring down obstacles: overcoming objections, negotiate favorable prices and terms, and ensuring that the agreed arrangements made with the customer are met. SALES : takeaways MARKETING vs. SALES It is focused on The Sales The Concept focuses Marketing satisfying the Concept needs of the on the needs of the focuses buyer by offering seller. on the the product as a needs of It is preoccupied with solution to the the seller’s need to the buyer. customer’s needs. realize sales or revenue (convert his product into cash). MARKETING IN TOURISM is to be understood as the systematic and coordinated execution of business policy by tourist undertaking whether private or state owned at local, regional, national or international level to achieve the optimal satisfaction of the needs of identifiable consumer groups, and in doing so to achieve an appropriate return - Krippendorf MARKETING IN TOURISM World Tourism Seminar management philosophy which considering tourist demand makes it possible through research, forecasting, and selection to place tourism products on the market most in line with the organizations purpose for the greatest benefits MARKETING IN TOURISM  Online References Kotler, P., Bowen, J., Maken, J., & Baloglu, S. (2012). Marketing for Hospitality & Tourism (7th ed.). Pearson Education Limited. Meunier-FitzHugh, b., & Le Meunier-FitzHugh, L. (2015). Creating Effective Sales & Marketing Relationships (1st ed.). Business Expert Press Visual images www.nounproject.com Slide 4 Eucalyp | 5 Mello | 7 Jasmine Christine | 10 Jacob Lund |11 Becris www.unsplash.com Slide 1 Mehrad Vosouighi | 2 Charles Deluvio | 6 Carson Arias | 9 Leon www.Euromonitor.com Slide 3 Infographic: Asian retail landscape INTRODUCTION TO TOURISM MARKETING CONCEPTS Tourism Sales and Marketing QUESTION?