Louis Vuitton Quiz



9 Questions

What is Louis Vuitton's most iconic bag?

Which luxury goods conglomerate merged with Louis Vuitton in 1987?

Which two rap artists have mentioned Louis Vuitton in their song lyrics?

What is Louis Vuitton's stance on counterfeiting?

What happened to Louis Vuitton during World War II?

Who replaced Marc Jacobs as artistic director of women's collections in Louis Vuitton?

What is Louis Vuitton's most valuable brand?

What happened in the 2017 Louis Vuitton cruise show in Kyoto?

What happened to Louis Vuitton in a patent office case in Japan in April 2021?


Louis Vuitton: A Luxury Fashion House and Company

  • Louis Vuitton is a French luxury fashion house and company founded in 1854 by Louis Vuitton.

  • The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches, jewelry, accessories, sunglasses, and books.

  • Louis Vuitton was named the world's most valuable luxury brand for six consecutive years (2006–2012) with a valuation of US$25.9 billion in 2012 and US$28.4 billion in 2013.

  • The company operates in 50 countries with more than 460 stores worldwide, selling its products through standalone boutiques, lease departments in high-end departmental stores, and through the e-commerce section of its website.

  • The Louis Vuitton label was founded in 1854 by Vuitton in Paris, and the company participated in the 1867 Universal Exhibition in Paris.

  • During World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France, as revealed in the book "Louis Vuitton, A French Saga."

  • Louis Vuitton began to incorporate leather into most of its products in the 1950s.

  • In 1987, Moët et Chandon and Hennessy merged with Louis Vuitton to form the luxury goods conglomerate LVMH.

  • In 1997, Louis Vuitton made Marc Jacobs its Artistic Director, and in 2014, Nicolas Ghesquière replaced Jacobs as artistic director of women's collections.

  • In 2018, Virgil Abloh was named artistic director of men's wear, and in 2023, Pharrell Williams was named creative director of men's wear.

  • Louis Vuitton is one of the most counterfeited brands in the fashion world, and the company actively seeks to eradicate counterfeiting.

  • The Louis Vuitton brand and the LV monogram are among the world's most valuable brands, and the company allocates approximately half of its communications budget to counteract counterfeiting of its goods.Louis Vuitton: Lawsuits, Products, Advertising and Collaborations

  • Louis Vuitton sued Manifest Information Services Ltd. to acquire the domain name LV.com, but the legal action failed and the domain was acquired by Liverpool Victoria (LV=).

  • High-profile rap artists like Kanye West, Juicy J, and Wiz Khalifa have mentioned Louis Vuitton in their song lyrics.

  • Louis Vuitton has been operating in China for 30 years and has about 40 offline stores nationwide.

  • Louis Vuitton sent a cease-and-desist order to Danish art student Nadia Plesner for using an image of a bag that allegedly infringed Louis Vuitton's IP rights.

  • Louis Vuitton successfully sued Britney Spears for violating anti-counterfeiting laws in the music video for the song "Do Somethin'."

  • In September 2012, Louis Vuitton filed complaints against two small retail shops in Hong Kong for allegedly violating its IP rights.

  • Louis Vuitton issued a complaint against the owner of a barber shop in Hong Kong for allegedly violating its IP rights in February 2013.

  • In April 2021, Louis Vuitton lost a patent office case in Japan against a Japanese manufacturer using centuries-old Japanese designs.

  • Louis Vuitton's iconic bags include the Speedy bag and Neverfull bags, both designed to be stylish and practical.

  • Louis Vuitton has featured famous models, musicians, and actors in its marketing campaigns, including Lea Seydoux, Jennifer Lopez, and David Bowie.

  • Louis Vuitton has collaborated with prominent artists and designers, including Jeff Koons and Takashi Murakami.

  • Louis Vuitton was accused of mistreating a model during a 2017 cruise show in Kyoto, leading to allegations of similar mistreatment from other models.

  • Louis Vuitton's competitors include other French trunk makers and current brands like Gucci and Prada.


How much do you know about the iconic luxury fashion house and company, Louis Vuitton? Test your knowledge with our quiz and learn more about the history, products, advertising, and controversies surrounding this brand. From its founding in 1854 to its current status as one of the world's most valuable brands, Louis Vuitton has a rich and complex history. See how much you know about this fashion giant and its impact on the industry.

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