How well do you know SWOT analysis?



9 Questions

What does SWOT stand for?

What is the purpose of SWOT analysis?

What are considered internal factors in SWOT analysis?

What are considered external factors in SWOT analysis?

What is the purpose of matching in SWOT analysis?

What is SOAR?

What is the alternative to SWOT in project management?

Who developed the five forces framework?

When was SWOT analysis first described in a technical report?


SWOT analysis is a strategic planning technique used to identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. It is used for evaluation of the strategic position of organizations of many kinds, including for-profit enterprises, local and national governments, and NGOs. SWOT analysis is designed to identify internal and external factors that are favorable and unfavorable to achieving the objectives of the venture or project. Strengths and weaknesses are usually considered internal, while opportunities and threats are usually considered external. SWOT analysis can be used to build organizational or personal strategy. Matching is used to find competitive advantage by matching the strengths to opportunities. The SWOT analysis has been used in community work as a tool to identify positive and negative factors within organizations, communities, and the broader society. SWOT analysis cannot show managers how to achieve a competitive advantage, particularly in a rapidly changing environment. Michael Porter developed the five forces framework as a reaction to SWOT. SOAR (strengths, opportunities, aspirations, and results) is an alternative technique inspired by appreciative inquiry. In project management, the alternative to SWOT known by the acronym SVOR (Strengths, Vulnerabilities, Opportunities, and Risks) compares the project elements along two axes. SWOT analysis was first described in a technical report titled Formal Planning: The Staff Planner's Role at Start-Up in 1965.


Test your knowledge on the strategic planning technique known as SWOT analysis with this quiz! From identifying strengths and weaknesses to evaluating external opportunities and threats, this technique is used by organizations and individuals alike to build effective strategies. Discover the history, applications, and limitations of SWOT analysis and see how it can be used in project management and community work. Challenge yourself and see how well you know this essential tool for strategic planning!

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