How Well Do You Know Fashion Photography?

History and Evolution of Fashion Photography

• Fashion photography is a genre of photography devoted to displaying clothing and fashion items.
• It originated from the clothing and fashion industries, and while some of it has been elevated as art, it is still primarily used for clothing, perfumes, and beauty products.
• Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle.
• The history of this photographic discipline was intertwined for its first decades with the fashion magazines in which the photographs originated.
• The beginning of modern fashion photography is symbolically attributed to 1911.
• In the mid-1930s, the focus shifted to the United States, where Vogue and Harper's continued their old rivalry.
• During 1928 to 1940, a French photographic journal Vu was issued by Lucien Vogel and his wife Cosette de Brunhoff.
• From 1939 and onward, what had previously been the flourishing and sizeable industry of fashion photography all but stopped due to the beginnings of World War II.
• After the Second World War, style went through dramatic changes, and various new planners arose during the 1950s and 1960s.
• The famous fashion photographers of decades ago are Richard Avedon, Guy Bourdin, Helmut Newton, Francesco Scavullo, Herb Ritts, Gleb Derujinsky and Peter Lindbergh.
• In contrast, some of today's most famous fashion photographers are Patrick Demarchelier, Steven Meisel, Mario Testino, and Annie Leibovitz.
• Some of the notable women in fashion photography include Louise Dahl-Wolfe, whose work in Harper's Bazaar introduced various compositions and aesthetics to the field.