Fashion Evolution Quiz

Fashion: A Brief History and Definition

• Fashion is a form of self-expression and autonomy in clothing, accessories, makeup, hairstyle, and body posture.

• Sustainability has become an urgent issue in the fashion industry due to the rise in mass production of commodities and clothing.

• The term fashion is defined in different ways and can connote both difference and sameness.

• Fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections.

• Haute couture is more aspirational, inspired by art and culture, and is reserved for the economic elite.

• Fashion is unique, self-fulfilling, and may be a key part of someone's identity.

• Changes in clothing often took place at times of economic or social change throughout history.

• Early Western travelers who visited non-Western countries often remarked on the absence of change in fashion, but this is generally untrue.

• Fashion in West Africa has a long history, with locally produced cloth and imported European cloth being assembled into new styles.

• The start of Western fashion in clothing can be dated to the middle of the 14th century, with changes in fashion leading to a fragmentation across the upper classes of Europe.

• Although fashion can be feminine or masculine, additional trends are androgynous, and unisex dressing originated in the 1960s.

• The four major current fashion capitals are New York City, Paris, Milan, and London.Fashion: Influences, Trends, and Impact

• Asian fashion influences gained significant influence in local and global markets in the early- to mid-2000s.

• The fashion industry consists of textile design and production, fashion design and manufacturing, fashion retailing, marketing and merchandising, fashion shows, and media and marketing.

• Fashion trends are influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological.

• Fashion is inherently a social phenomenon, and dissemination can take several forms, from top-down to bottom-up or transversally across cultures.

• The circular economy is increasingly scrutinized, with today's consumer being more mindful about consumption and looking for just enough and better, more durable options.

• Fashion companies have to do market research to understand consumers' needs and predict fashion trends.

• Consumption is driven not only by need, but also by the symbolic meaning for consumers.

• Political figures have played a central role in the development of fashion, and cultural upheavals have also had an impact on fashion trends.

• Wearable technology has become incorporated into fashion, and 3D printing technology has influenced designers.

• The media plays a significant role when it comes to fashion, with fashion journalism and advertising being important platforms.

• There are two subsets of print styling: editorial and lifestyle.

• Fashion magazines began to include photographs of various fashion designs and became even more influential than in the past, with Vogue being the most famous.The Fashion Industry: From Magazines to Social Media and Political Activism

• Vogue is the longest-lasting and most successful fashion magazine, with its popularity increasing after World War II and the advent of cheap color printing in the 1960s.

• Television coverage of fashion began in the 1950s, with dedicated shows such as Fashion Television appearing in the 1980s.

• Controversial advertisements in the fashion industry have been accused of racism and sexism, leading to boycotts and criticism from customers.

• Social media plays a crucial role in modern-day fashion public relations, allowing practitioners to engage and communicate with the public in real-time.

• Fashion intersects with politics and social hierarchies, with fashion activism being a form of explicit political stance.

• Anthropology examines fashion by asking why certain styles are deemed socially appropriate and others are not, with fashion and anti-fashion being polar opposites.

• Intellectual property in the fashion industry is not enforced like in the film and music industries, with designers often taking inspiration from others' designs to establish clothing trends.

• Haute couture designers have started ready-to-wear and perfume lines, which are heavily advertised in magazines and now dwarf their original couture businesses.

• Text-based and critical fashion magazines such as Fashion Theory aim to create a dialogue between fashion academia and the industry to prove that fashion is not superficial.

• Fashion designers and brands have traditionally kept themselves out of political conflicts, but there has been a movement towards taking more explicit positions across the political spectrum.

• Social media is changing the way practitioners deliver messages, as they are concerned with the media and customer relationship building.

• The sporting of various fashions has been seen as a form of fashion language, using a grammar of fashion to produce various fashion statements.

• Trashion, or using trash to make clothes, jewelry, and other fashion items, is a fashion cause used to promote awareness of pollution.Intellectual Property and Fashion: An Overview

• Intellectual property rights protect original creations of the mind, including designs, logos, and brand names.

• In the fashion industry, intellectual property rights are important for protecting designers' creations and preventing counterfeiting.

• Counterfeiting is a major issue in the fashion industry and can harm smaller, independent designers.

• Luxury brands often use trademarks and logos prominently on their products to distinguish them from fakes.

• The World Intellectual Property Organization has called for stricter enforcement of intellectual property rights in the fashion industry.

• Design patents can provide protection for new and unique designs.

• Copyright can protect original works of authorship, such as fabric designs or graphics.

• Trademarks can protect brand names, logos, and other distinctive signs.

• Trade dress can protect the overall visual appearance of a product or its packaging.

• Counterfeiting can result in lost profits and damage to a brand's reputation.

• Intellectual property rights are important for promoting innovation and creativity in the fashion industry.

• Stricter enforcement of intellectual property rights can benefit small and medium-sized businesses in the textile and clothing industries.