What is broadcast programming?
What is broadcast automation used for?
What are television scheduling strategies used for?
What is scheduling?
When were television shows initially shown?
What is block programming?
What is counterprogramming?
What is dayparting?
Why is a show's time slot or place in the schedule crucial to its success or failure?
Broadcast Programming: Strategies and Techniques
- Broadcast programming is the practice of scheduling radio and television shows in a daily, weekly, monthly, quarterly, or season-long schedule.
- Broadcast automation is used to change the scheduling of shows to attract new audiences, retain them, or compete with other broadcasters' shows.
- Television scheduling strategies are employed to deliver shows to audiences when they are most likely to watch them and deliver audiences to advertisers in a composition that makes their advertising most likely to be effective.
- Scheduling is the minute planning of transmission, ensuring an adequate or maximum utilization of airtime.
- Television shows were initially only shown during prime time, but over time they also began to be seen during the daytime, late at night, and on weekends.
- Scheduling strategies include lead-ins and lead-outs, block programming, bridging, crossovers, counterprogramming, dayparting, stripping, marathons, and theming.
- Lead-ins and lead-outs involve scheduling a program before or after a widely viewed tent-pole program, such as a popular series or a special, to encourage the audience to tune-in early or stay for the second program.
- Block programming is the practice of scheduling a group of complementary programs together, built around specific genres, target audiences, or other factors.
- Bridging is the practice of discouraging the audience from changing channels during the "junctions" between specific programs.
- Counterprogramming is the practice of scheduling programming to attract viewers away from another major program, often involving scheduling a contrasting program of a different genre or demographic.
- Dayparting is the practice of dividing the day into several parts, during each of which a different type of program is appropriate for that time.
- A show's time slot or place in the schedule could be crucial to its success or failure.
How much do you know about broadcast programming strategies and techniques? Test your knowledge with this quiz and discover the different scheduling strategies used to attract and retain audiences, compete with other broadcasters, and deliver effective advertising. From lead-ins and block programming to counterprogramming and dayparting, this quiz covers it all. See how much you know about the minute planning of transmission and how it can make or break a show's success. Take the quiz now and become a scheduling expert!
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