When it comes to __________ businesses, the sales and marketing teams are often merged into one department with one manager. At the same time, ________ companies usually have separ... When it comes to __________ businesses, the sales and marketing teams are often merged into one department with one manager. At the same time, ________ companies usually have separate sales and marketing teams that usually work closely alongside each other for certain projects.
Understand the Problem
The question is related to the organization of sales and marketing teams in businesses of varying sizes, specifically focusing on how these teams are structured and their functions. The task involves selecting the appropriate terms that fit into the blank spaces based on the context provided.
Answer
Smaller businesses; larger companies.
The final answer is smaller businesses have merged sales and marketing teams, whereas larger companies have separate but closely collaborating teams.
Answer for screen readers
The final answer is smaller businesses have merged sales and marketing teams, whereas larger companies have separate but closely collaborating teams.
More Information
In smaller businesses, merging sales and marketing into one department is a way to streamline processes and reduce costs. Larger companies can afford separate teams that specialize in their respective fields, allowing for more focused strategies.
Tips
A common mistake is assuming size alone determines structure; other factors like industry type and company goals can also influence the organization.
Sources
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