What aspects should Brian measure to test how successful his campaign was? Select all that apply: - How much experience he gains on organizing roadshows. - Percentage increase from... What aspects should Brian measure to test how successful his campaign was? Select all that apply: - How much experience he gains on organizing roadshows. - Percentage increase from previous sales baselines. - The likeliness of a customer referring Brian's team to others using NPS. - How well he stays within the budget.
Understand the Problem
The question is asking for the aspects that Brian should measure to evaluate the success of his roadshow campaign. It outlines the context of the campaign and presents different potential metrics for success.
Answer
Measure percentage increase from sales baselines, customer referral likeliness using NPS, and adherence to budget.
To test the success of his campaign, Brian should measure: - Percentage increase from previous sales baselines. - The likeliness of a customer referring Brian's team to others using NPS. - How well he stays within the budget.
Answer for screen readers
To test the success of his campaign, Brian should measure: - Percentage increase from previous sales baselines. - The likeliness of a customer referring Brian's team to others using NPS. - How well he stays within the budget.
More Information
Net Promoter Score (NPS) is a valuable metric for understanding customer loyalty and likelihood to recommend, which is often linked to the long-term success of campaigns.
Tips
Avoid focusing solely on non-measurable aspects like personal experience gain, which is more subjective and less quantifiable in terms of campaign success.
Sources
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