Under which concept of marketing do companies push for improvements in the quality of their products in their efforts for marketing? Selling existing products by making every possi... Under which concept of marketing do companies push for improvements in the quality of their products in their efforts for marketing? Selling existing products by making every possible effort is the main focus of _________ marketing management philosophies.
Understand the Problem
The question is asking about different concepts of marketing and the focus of efforts in improving product quality as well as identifying the philosophy behind selling existing products.
Answer
(b) Product concept and (a) Selling concept
The final answer is (b) Product concept and (a) Selling concept.
Answer for screen readers
The final answer is (b) Product concept and (a) Selling concept.
More Information
The product concept focuses on improving product quality and features, assuming consumers will favor superior products. The selling concept emphasizes aggressive sales techniques to ensure products are sold.
Tips
A common mistake is confusing the product concept with the marketing concept, which focuses on satisfying customer needs.
Sources
- The Five Marketing Concepts Explained - Avalaunch Media - avalaunchmedia.com
- Marketing 101 - The Five Marketing Concepts - Rock Content - rockcontent.com
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