The _____ identifies two pathways of persuasion—a central route and a peripheral route.
Understand the Problem
The question is asking to identify which model describes the two pathways of persuasion: a central route and a peripheral route. It's looking for a specific term or model name among the provided options.
Answer
elaboration likelihood model
The elaboration likelihood model identifies two pathways of persuasion—a central route and a peripheral route.
Answer for screen readers
The elaboration likelihood model identifies two pathways of persuasion—a central route and a peripheral route.
More Information
The elaboration likelihood model (ELM) explains how attitudes are formed and changed by focusing on the different modes of information processing.
Sources
- The web page with info on - Example Source - opentext.wsu.edu
- Elaboration likelihood model - Wikipedia - en.wikipedia.org
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