The _____ identifies two pathways of persuasion—a central route and a peripheral route.
Understand the Problem
The question is asking which model identifies two pathways of persuasion—specifically a central route and a peripheral route. The options given are different models used in psychology, specifically in understanding persuasion.
Answer
elaboration likelihood model
The elaboration likelihood model identifies two pathways of persuasion—a central route and a peripheral route.
Answer for screen readers
The elaboration likelihood model identifies two pathways of persuasion—a central route and a peripheral route.
More Information
The elaboration likelihood model (ELM) explains how different levels of processing impact persuasion. The central route involves careful and thoughtful consideration, while the peripheral route relies on superficial cues.
Tips
A common mistake is confusing the ELM with other models that do not specifically outline these two routes.
Sources
- Elaboration likelihood model - Wikipedia - en.wikipedia.org
- Elaboration Likelihood Model | Persuasion & Central vs. Peripheral... - study.com
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