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Questions and Answers
What is meant by 'technical codes' in media languages?
What is meant by 'technical codes' in media languages?
Which of the following best illustrates a symbolic code?
Which of the following best illustrates a symbolic code?
What role do conventions play in media?
What role do conventions play in media?
Who is considered a 'producer' in the context of media and information?
Who is considered a 'producer' in the context of media and information?
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What does the term 'audience' refer to in media communication?
What does the term 'audience' refer to in media communication?
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Why are symbols important in conveying messages?
Why are symbols important in conveying messages?
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Which of the following is NOT considered a type of media language?
Which of the following is NOT considered a type of media language?
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What constitutes 'media messages'?
What constitutes 'media messages'?
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- pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge
- pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge
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- codes, conventions, formats,
symbols and narrative structures
that indicate the meaning of
media messages to an audience.
- codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
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Technical codes include
Technical codes include
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include the language, dress or actions of characters, or
iconic symbols that are easily understood.
include the language, dress or actions of characters, or iconic symbols that are easily understood.
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- In the media context, refers to a standard or norm that
acts as a rule governing behaviour.
- In the media context, refers to a standard or norm that acts as a rule governing behaviour.
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the information sent from a source to a receiver.
the information sent from a source to a receiver.
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- the group of consumers for whom a media message was
constructed as well as anyone else who is exposed to the message.
- the group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message.
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People engaged in the process of creating and putting
together media content to make a finished media product.
People engaged in the process of creating and putting together media content to make a finished media product.
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- Libraries, archives, museums, internet and other
relevant information providers.
- Libraries, archives, museums, internet and other relevant information providers.
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Study Notes
Media and Information Languages
- Language: Refers to the technical and symbolic components, codes, and conventions used by media professionals to communicate ideas, information, and knowledge.
Media Languages
- Codes, Conventions, Formats, Symbols, and Narrative Structures: These elements indicate the meaning of media messages to an audience.
Group Activity
- Identify 10 Signs and Symbols: Students should identify signs and symbols in their community that convey information. Examples include traffic signs, social media symbols, and sports symbols.
How are Symbols Presented?
- Fonts, Images, Colors, Design: These contribute to how symbols are interpreted.
Media and Information Languages (Technical Codes)
- Sound, Camera Angles, Types of Shots, and Lighting: These technical codes are used to convey meaning in media. Examples include ominous music for danger or high-angle shots for power.
Media and Information Languages (Symbolic Codes)
- Language, Dress, Actions of Characters, Iconic Symbols: These symbols are easily understood and convey meaning. Case studies of red roses for romance and clenched fists for anger are relevant examples.
Media and Information Languages (Conventions)
- Standards and Norms: A media convention is a standard or norm governing behavior in the context of media.
- Rules Governing Behavior: Conventions act as rules governing behavior within media productions.
Media and Information Languages (Messages)
- Information Sent: A message is the information sent from a source to a receiver.
Media and Information Languages (Audience)
- Media Consumers: The audience comprises consumers for whom a media message is created, and anyone exposed to it.
Media and Information Languages (Producers)
- Creators of Content: Producers are engaged in creating and assembling media content into finished media products.
Media and Information Languages (Other Stakeholders)
- Information Providers: These are libraries, archives, museums, the Internet, and other relevant sources of information.
Performance Task
- Media and Information Presentation: Students create a presentation on current tech trends using different media types (postcard, collage, advertisement, etc.).
- MIL Design Framework: The Design Framework is to be utilized in the development and evaluation of the presentations.
- Evaluation Rubric: This Rubric ensures benchmarking in the presentation.
- Codes and Conventions: Presenting information with appropriate codes and conventions.
- Medium Choice: Students choose the best media for their presentation (video, text, sound).
- Distinct Presentations: Each group creates a unique presentation.
Criteria for Evaluation
The criteria for evaluation assess aspects of the presentations:
- Attractiveness: The use of codes and symbols in making the messages attractive
- Creativity: Originality and imagination in the presentation.
- Validity of Information: Accuracy and appropriateness of the presented information.
- Meaningfulness: The cohesiveness, comprehensiveness, and supporting details in the presentation.
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Description
Explore the intriguing world of media languages and symbols through this quiz. You will identify various signs and symbols from your community and understand their meanings in media messaging. Delve into technical codes like sound and camera angles that shape our perception of media.