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Questions and Answers
What does C2C e-commerce involve?
What is the key characteristic of social e-commerce?
Which of the following is a key characteristic of m-commerce?
What is the defining characteristic of local e-commerce?
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Which stage of e-commerce development is characterized by significant revenue growth and customer usage, but low profit margins?
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What is the key characteristic of interactivity in e-commerce?
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What is the primary benefit of increased information density in e-commerce?
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Which of the following is not a major type of e-commerce?
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Which type of e-commerce is the largest form?
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What is the key characteristic of social technology in e-commerce?
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Study Notes
C2C E-commerce
- In C2C e-commerce, consumers prepare and sell products, relying on market makers for catalog, search engine, and transaction capabilities.
Social E-commerce
- Social e-commerce is enabled by social networks and online social relationships.
M-commerce
- M-commerce involves using wireless digital devices to enable online transactions.
Local E-commerce
- Local e-commerce focuses on engaging consumers based on their current geographic location.
Evolution of E-commerce
- E-commerce has gone through three stages: innovation, consolidation, and reinvention.
- The early years of e-commerce (technological success, mixed business success, 1995-2000) saw significant revenue growth and customer usage, but low profit margins.
- The period of consolidation (2001-2006) followed the early years.
Key Features of E-commerce
- Interactivity: enables two-way communication between merchants and consumers, similar to a face-to-face experience.
- Information density: increases the amount and quality of information available to all market participants, reducing information costs.
- Personalization and customization: allows merchants to target marketing messages to specific individuals.
- Social technology: provides a many-to-many model of mass communications, resulting in the formation of social networks and large audiences.
Major Types of E-commerce
- B2C (Business-to-Consumer): businesses selling to consumers, most common type of e-commerce encountered by consumers.
- B2B (Business-to-Business): businesses selling to other businesses, largest form of e-commerce.
- C2C (Consumer-to-Consumer): consumers selling to each other.
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Description
Explore the concepts of interactivity and information density in e-commerce. Learn how interactivity enables communication between merchants and consumers on a global scale, and how the internet enhances the quality and availability of information for market participants.
