Podcast
Questions and Answers
Within the framework of Mel Rhodes' 4 P's of Creativity, which element is most critically informed by an individual's cumulative tacit knowledge and experiential learning?
Within the framework of Mel Rhodes' 4 P's of Creativity, which element is most critically informed by an individual's cumulative tacit knowledge and experiential learning?
- Person, predicated on the aggregate of personal knowledge, experiences, and cognitive schema. (correct)
- Process, as the application of heuristics often relies on internalized expertise.
- Product, due to its inherent reflection of an individual's cognitive biases and learned aesthetic preferences.
- Press (Environment), given its modulation by individual interpretation and affective response.
In the context of Eshun's expanded '5th P' model of creativity, how does the 'Purpose' factor fundamentally reshape the conventional understanding of environmentally-driven creative expression?
In the context of Eshun's expanded '5th P' model of creativity, how does the 'Purpose' factor fundamentally reshape the conventional understanding of environmentally-driven creative expression?
- It emphasizes the cultivation of collaborative networks to facilitate the cross-pollination of ideas and expertise.
- It necessitates a re-evaluation of the physical workspace to ensure ergonomic optimization for prolonged creative tasks.
- It mandates the integration of advanced technological tools to streamline the ideation and prototyping phases.
- It introduces an axiological dimension, wherein creative outputs are evaluated not merely for novelty but also for their alignment with overarching objectives. (correct)
Considering the characteristics of creative individuals, which cognitive attribute most directly mediates the capacity to navigate and reconcile inherent contradictions within complex problem spaces?
Considering the characteristics of creative individuals, which cognitive attribute most directly mediates the capacity to navigate and reconcile inherent contradictions within complex problem spaces?
- The disposition to embrace reasonable risk as a catalyst for innovation.
- The facility to synthesize seemingly disparate elements into cohesive wholes. (correct)
- The propensity to challenge the status quo through iconoclastic thinking.
- The competence to extract latent principles from superficially anomalous concepts.
Given the enumerated creativity blockers, which psychological factor poses the most profound impediment to sustained creative output by disrupting intrinsic motivational pathways and fostering cognitive entrenchment?
Given the enumerated creativity blockers, which psychological factor poses the most profound impediment to sustained creative output by disrupting intrinsic motivational pathways and fostering cognitive entrenchment?
Within the metaphorical 'Anatomy of a Creative Person,' how does 'Fire' (representing energy) interact synergistically with 'Knowledge' and 'Passion' to catalyse breakthrough innovation?
Within the metaphorical 'Anatomy of a Creative Person,' how does 'Fire' (representing energy) interact synergistically with 'Knowledge' and 'Passion' to catalyse breakthrough innovation?
Considering Sternberg and Grigorenko's conceptualization of 'Press' (Creative Environment), what differentiated characteristic distinguishes the physical dimension from the social and cultural dimensions?
Considering Sternberg and Grigorenko's conceptualization of 'Press' (Creative Environment), what differentiated characteristic distinguishes the physical dimension from the social and cultural dimensions?
Which organizational structure, incentivizing exploration, autonomy, and constructive dissent, is most conducive to cultivating the 'Creative Atmosphere' described?
Which organizational structure, incentivizing exploration, autonomy, and constructive dissent, is most conducive to cultivating the 'Creative Atmosphere' described?
In optimizing a learning environment for creative output, which intervention strategy most effectively mitigates the creativity-stifling effects of excessive assessment anxiety and evaluative apprehension?
In optimizing a learning environment for creative output, which intervention strategy most effectively mitigates the creativity-stifling effects of excessive assessment anxiety and evaluative apprehension?
How should stakeholders in a school environment contribute to promote creativity, specifically regarding the balance between freedom, accountability, and the need to meet standardized educational outcomes?
How should stakeholders in a school environment contribute to promote creativity, specifically regarding the balance between freedom, accountability, and the need to meet standardized educational outcomes?
Considering factors that may block creativity, what's the most effective intervention to prevent an impasse on the generation of new ideas?
Considering factors that may block creativity, what's the most effective intervention to prevent an impasse on the generation of new ideas?
How do schools contribute to stakeholders in creative environments?
How do schools contribute to stakeholders in creative environments?
When attempting to create the ideal creative atmosphere, which order of approach is required?
When attempting to create the ideal creative atmosphere, which order of approach is required?
Of the options provided, which one is not considered something that helps nurture creative behaviour?
Of the options provided, which one is not considered something that helps nurture creative behaviour?
What environment helps to facilitate creative behaviour?
What environment helps to facilitate creative behaviour?
With reference to visual-spatial and the brain, approximately how much more effective, in terms of brain-area used, are visual aspects compared to verbal?
With reference to visual-spatial and the brain, approximately how much more effective, in terms of brain-area used, are visual aspects compared to verbal?
Which of the following options isn't an example of the creative environment?
Which of the following options isn't an example of the creative environment?
In the Rhodes 4P's and Eshun 5P's, what does the P stand for?
In the Rhodes 4P's and Eshun 5P's, what does the P stand for?
Why are creative people adaptable to changing circumstances?
Why are creative people adaptable to changing circumstances?
When trying to extract underlying patterns in events, what does this encourage?
When trying to extract underlying patterns in events, what does this encourage?
When focusing on the anatomy of a creative person, what is the impact of a need for energy i.e. 'fire'?
When focusing on the anatomy of a creative person, what is the impact of a need for energy i.e. 'fire'?
Flashcards
Creative Person
Creative Person
The personal knowledge and experiences that a creative individual has.
Challenge the Status Quo
Challenge the Status Quo
To challenge existing norms and dare to question long-held beliefs.
Creativity Blockers
Creativity Blockers
The mental or emotional obstacles that hinder the flow of creative thinking.
Press (Creative Environment)
Press (Creative Environment)
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Creative Atmosphere
Creative Atmosphere
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Stakeholders (School)
Stakeholders (School)
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Creative Environment
Creative Environment
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Logical Thinking
Logical Thinking
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Following Rules
Following Rules
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Being Practical
Being Practical
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Play is not Work
Play is not Work
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Study Notes
- DAD 359 Creative Strategy & Copywriting is taught by Prof. Eric Francis Eshun (PhD) at the Department of Communication Design, Faculty of Art, CABE, KNUST
Lecture 2 Focus
- Understanding the creative person and behavior
- Discussing the importance of developing a creative behaviour
- Analyzing the importance of press (creative environment)
- Discussing creative blocks
The 4 P’s of Creativity
- Mel Rhodes identified four separate parts that influence creativity in 1961
The 4 P’s
- Person
- Press (Environment)
- Process
- Product
The 5th 'P' Factor
- The 5th 'P' Factor (Eshun, 2022) includes person, product, press, process, and purpose
Creative Person
- Creative person involves personal knowledge and experiences
Traits of Creative People
- Tendency to think visually
- See possibilities
- Risk takers, not afraid to take reasonable risks
- Prepared to make mistakes
- Adaptable to different environments and changing circumstances
- Ability to see relationships between seemingly disconnected elements
Creative Behavior
- Challenges to the status quo and assumptions
- Exhibits curiosity
- Investigates new possibilities
- Takes initiative
- Highly imaginative
- Future oriented
- Distills unusual ideas down to their underlying principles
- Synthesizes diverse elements
- Able to spot underlying patterns in events
- Can cope with paradoxes
- Looks beyond the first 'right idea'
Creativity Barriers
- Mental block
- Emotional barrier
- Ineffective work habits
- Personal problems
- Poverty
- Overwhelm
- Communication breakdown
Anatomy of a Creative Person
- Knowledge leads to awareness
- Passion leads to inspiration
- Fire leads to energy
Press (Creative Environment)
- Press is the environment in which creative acts are undertaken
- The press (creative environment) is the physical, social, and cultural environment in which creative activity occurs.
- Creative people tend to deliberately choose or construct an environment conducive for creative activities
The Various Creative Environments
- School/Work Environment
- Home Environment
- Social Environment
The Creative Atmosphere
- Involves bringing together the right people, in the right place, and with the right processes to perform meaningful work
- Meaningfulness is key for a creative atmosphere and is genuine
Stakeholders in School
- School authorities
- Teacher
- Students
Characteristics for a Creative Environment
- Freedom
- Encouragement
- Recognition
- Desire to achieve a creative culture
Obstacles for a Creative Environment
- Logical Thinking
- Following rules
- Being practical
- Play is not work
- Thinking "That's not my job"
- Being a "serious" person
- Avoiding Ambiguity
- Thinking being wrong is bad
- Thinking "I'm not creative"
- Assessment
- Trying to find the "right" answer
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Description
Lecture 2 of DAD 359 covers understanding the creative person and behavior, the importance of a creative environment, and creative blocks. It also analyses the 4 P's of creativity: person, press, process, and product. Additionally, the lecture introduces the 5th 'P' factor, purpose.
