Podcast
Questions and Answers
An organization's purpose should be defined by concrete, specific, challenging, and achievable goals.
An organization's purpose should be defined by concrete, specific, challenging, and achievable goals.
False (B)
Which statement accurately describes a multi-sided platform (MSP)?
Which statement accurately describes a multi-sided platform (MSP)?
- MSPs generate value through indirect network effects. (correct)
- MSPs primarily focus on direct sales to consumers.
- All MSPs share the same revenue and profit model.
- An MSP must have at least three distinct sides.
Foresight is simply predicting the most likely future event.
Foresight is simply predicting the most likely future event.
False (B)
Which strategy best describes the 'long tail' approach?
Which strategy best describes the 'long tail' approach?
Which company is most recognized for its long-term, high-risk projects and acceptance of failure as a learning opportunity?
Which company is most recognized for its long-term, high-risk projects and acceptance of failure as a learning opportunity?
Incumbents can use supply-side economies of scale, capital requirements, and strong brand image to deter new competitors.
Incumbents can use supply-side economies of scale, capital requirements, and strong brand image to deter new competitors.
What critical issue did Steve Jobs address upon his return to Apple in 1997?
What critical issue did Steve Jobs address upon his return to Apple in 1997?
Startups always enter markets by employing disruptive innovation, while established companies focus on incremental advancements.
Startups always enter markets by employing disruptive innovation, while established companies focus on incremental advancements.
The 'chicken-and-egg dilemma' in multi-sided platforms mainly deals with deciding whether to prioritize innovation or marketing early on.
The 'chicken-and-egg dilemma' in multi-sided platforms mainly deals with deciding whether to prioritize innovation or marketing early on.
Disruptive innovations are always the result of a product that is fundamentally better than existing solutions.
Disruptive innovations are always the result of a product that is fundamentally better than existing solutions.
What market segment do disruptive innovators primarily target?
What market segment do disruptive innovators primarily target?
What is a primary risk associated with business model innovation?
What is a primary risk associated with business model innovation?
Why do incumbents often struggle with disruptive technologies?
Why do incumbents often struggle with disruptive technologies?
The four key decisions while taking a Platform Strategy are: language, country, cost and marketing policy.
The four key decisions while taking a Platform Strategy are: language, country, cost and marketing policy.
What was a major implication of Google's restructuring into Alphabet?
What was a major implication of Google's restructuring into Alphabet?
Which statement accurately describes network effects?
Which statement accurately describes network effects?
Match each step of scenario planning with its correct description:
Match each step of scenario planning with its correct description:
The scope of a platform definition includes defining the parties to be involved.
The scope of a platform definition includes defining the parties to be involved.
When using a Scenario Planning Methodology, what should be the first word when considering a uncertain future?
When using a Scenario Planning Methodology, what should be the first word when considering a uncertain future?
Amazon follows the definition as a multi-layered business model platform.
Amazon follows the definition as a multi-layered business model platform.
Flashcards
Purpose of Organization
Purpose of Organization
Definition of concrete and specific organizational goals that are challenging but achievable.
Multi-Sided Platforms (MSPs)
Multi-Sided Platforms (MSPs)
Platforms that create value by enabling interactions between different groups, generating indirect network effects.
Foresight
Foresight
A way of thinking that enhances understanding of current and potential future strategic operating environments.
Long Tail Strategy
Long Tail Strategy
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GoogleX
GoogleX
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Incumbent Entry Barriers
Incumbent Entry Barriers
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Apple's 'Hole' in 1997
Apple's 'Hole' in 1997
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Startups Innovation
Startups Innovation
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MSP 'Chicken-and-Egg'
MSP 'Chicken-and-Egg'
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Disruptive Innovator's Focus
Disruptive Innovator's Focus
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Risks of Business Model Innovation
Risks of Business Model Innovation
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Incumbents vs Disruptive Tech
Incumbents vs Disruptive Tech
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Google to Alphabet
Google to Alphabet
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Network Effects
Network Effects
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Platform Scope
Platform Scope
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Central Question
Central Question
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The long tail
The long tail
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Foresight
Foresight
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Strategic Intent
Strategic Intent
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Multi-Sided Platform
Multi-Sided Platform
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Study Notes
- Organizational purposes should be challenging but achievable.
- The statement "All the MSPs have the same revenue and profit model" is incorrect.
- Multi-Sided Platforms create value by generating indirect network effects.
- Foresight enhances the understanding of current and plausible future strategic operating environments.
- The long tail strategy involves earning significant profits by selling low volumes of hard-to-find items to many customers.
- GoogleX is known for long-term, high-risk projects and rewarding failure.
- Supply-side economies of scale, capital requirements, and brand image may be created by incumbents to discourage new disruptive competitors.
- Steve Jobs fixed a lack of competitiveness due to high internal costs and a diminished differentiation gap when he returned to Apple in 1997.
- Not all startups enter markets through disruptive innovation, and incumbents do not always perform incremental innovation.
- The "MSP's chicken-and-egg dilemma" involves prioritizing marketing or innovation during early stages.
- Disruptive innovations are not achieved by companies that enter new industries with a product that clearly outperforms the previously established players.
- Disruptive innovators focus on market segments overlooked by incumbents.
- Business Model Innovation's risks include being difficult to implement/requiring strong leadership.
- Incumbents struggle with disruptive technologies because they often focus on segments more profitable than their own.
- Language, country, cost, and marketing policy are not the 4 key decisions to be made in Platform Strategy.
- Google's move to Alphabet involved adopting a decentralization strategy, making business units more accountable.
- Network Effects: The higher the number of users and transactions, the higher the value of the platform.
- Uncertainty Level 1 is defined as a clear enough future.
- Network effects are important on platforms like Google, Netflix, Amazon, and Apple etc.
- Step 1 in scenario planning methodology is to define the central question.
- Step 2 in scenario planning methodology is issue identification and PESTEL analysis.
- Step 3 in scenario planning methodology is issue prioritization.
- Step 4 in scenario planning methodology is Scenario driven vision & narrative.
- Step 5 in scenario planning methodology is Strategic Planning using a Portfolio of Strategic Initiatives
- Step 6 in scenario planning methodology is Discuss implications and strategy
- Step 7 in scenario planning methodology is Create the portfolio of strategic initiatives.
- Determining the scope of a platform involves defining which sides should the business platform include.
- Scenario planning methodology for an uncertain future starts with "How could...?"
- Amazon is a multi-layered business model platform.
- The long tail strategy is unrelated to Google's 70/20/10 rule of innovation.
- Foresight explores plausible futures, not necessarily the most probable ones.
- According to Michael Porter, Internet intensifies industry rivalry, reduces entry barriers, and shifts bargaining power to buyers.
- The statement by Michael Porter regarding the impact of the Internet in Industry Rivalry - Specifically, increases variable cost relative to fixed cost - is false.
- The purpose of an organization should be challenging but achievable.
- Platform leaders can create an industry ecosystem greater than the sum of its parts.
- 3 Horizons framework, when improve performance to maximize the remaining value it's Horizon 1.
- Disagree: "Netflix quickly discovered the importance of providing the most personalized service possible. Why was so Important? Because that way they could raise the monthly price to customers"
Clayton M. Christensen
- Disruptive innovations start in low-end markets or new markets
About the google's restructuring into Alphabet
- It became necessary because multiple new businesses within Google differed greatly from their core product and needed dedicated focus
Relations within a Networked industry
- The decision to manage alliances and sourcing requires significant partnership coordination and dependency
Apple's organizational culture
- It is not defined by the corporate value statement "Don't be evil"
Key Aspects of Blockbuster's Business Model Strategy
- Blockbuster's business model strategy didn't consider population density for opening stores, prioritize independent films, or prioritize movie quality over potential audience
- The correct answer regarding the question related to the importance of Netflix: "Because it prevented certain films from being in demand in excess of the available supply"
Elements of the SCP Framework
- Structure, conduct, and performance
Strategic Intent
- Strategic Intent approaches should not be transferred from a highly successful company into other less successful companies in the same industry
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