Business Strategy Concepts

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Questions and Answers

An organization's purpose should be defined by concrete, specific, challenging, and achievable goals.

False (B)

Which statement accurately describes a multi-sided platform (MSP)?

  • MSPs generate value through indirect network effects. (correct)
  • MSPs primarily focus on direct sales to consumers.
  • All MSPs share the same revenue and profit model.
  • An MSP must have at least three distinct sides.

Foresight is simply predicting the most likely future event.

False (B)

Which strategy best describes the 'long tail' approach?

<p>Selling low volumes of niche items to many customers. (A)</p>
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Which company is most recognized for its long-term, high-risk projects and acceptance of failure as a learning opportunity?

<p>GoogleX (D)</p>
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Incumbents can use supply-side economies of scale, capital requirements, and strong brand image to deter new competitors.

<p>True (A)</p>
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What critical issue did Steve Jobs address upon his return to Apple in 1997?

<p>Lack of competitiveness due to high costs and low differentiation. (A)</p>
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Startups always enter markets by employing disruptive innovation, while established companies focus on incremental advancements.

<p>False (B)</p>
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The 'chicken-and-egg dilemma' in multi-sided platforms mainly deals with deciding whether to prioritize innovation or marketing early on.

<p>True (A)</p>
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Disruptive innovations are always the result of a product that is fundamentally better than existing solutions.

<p>False (B)</p>
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What market segment do disruptive innovators primarily target?

<p>Market segments that are overlooked by incumbents. (D)</p>
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What is a primary risk associated with business model innovation?

<p>Difficulty in implementation and strong leadership requirement. (D)</p>
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Why do incumbents often struggle with disruptive technologies?

<p>Disruptive technologies initially focus on less profitable market segments. (A)</p>
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The four key decisions while taking a Platform Strategy are: language, country, cost and marketing policy.

<p>False (B)</p>
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What was a major implication of Google's restructuring into Alphabet?

<p>Increased accountability for individual business units. (C)</p>
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Which statement accurately describes network effects?

<p>The higher the number of users and transactions, the higher the value of the platform (C)</p>
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Match each step of scenario planning with its correct description:

<p>Central question = Defining the primary issue to be addressed in scenario planning. Issue identification and PESTEL analysis = Examining external factors (political, economic, social, technological, environmental, legal) that could impact the issue. Issue prioritization = Ranking the identified issues based on their potential impact and uncertainty. Scenario-driven vision and narratives = Developing stories that describe how the future might unfold. Strategic planning = Using scenarios to design plans.</p>
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The scope of a platform definition includes defining the parties to be involved.

<p>True (A)</p>
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When using a Scenario Planning Methodology, what should be the first word when considering a uncertain future?

<p>&quot;How could...?&quot; (B)</p>
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Amazon follows the definition as a multi-layered business model platform.

<p>True (A)</p>
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Flashcards

Purpose of Organization

Definition of concrete and specific organizational goals that are challenging but achievable.

Multi-Sided Platforms (MSPs)

Platforms that create value by enabling interactions between different groups, generating indirect network effects.

Foresight

A way of thinking that enhances understanding of current and potential future strategic operating environments.

Long Tail Strategy

A business strategy focusing on selling low volumes of unique items to many customers.

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GoogleX

A company known for its long-term, high-risk projects and for rewarding failure.

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Incumbent Entry Barriers

Barriers like economies of scale and brand image that deter new competitors from entering a market.

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Apple's 'Hole' in 1997

Lack of competitiveness due to high internal costs and a diminished differentiation gap.

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Startups Innovation

Incumbents perform incremental innovation.

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MSP 'Chicken-and-Egg'

Prioritizing marketing or innovation when starting a multi-sided platform.

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Disruptive Innovator's Focus

Focusing on market segments overlooked by incumbents.

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Risks of Business Model Innovation

It is difficult to implement and it requires strong leadership management.

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Incumbents vs Disruptive Tech

Disruptive technologies focus on segments that are less profitable than their own.

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Google to Alphabet

Adopting a decentralization strategy that allows for increased accountability among business units.

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Network Effects

The value of the platform increases.

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Platform Scope

The scope of a platform involves defining which sides should the business platform include.

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Central Question

"How could...?"

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The long tail

A business strategy that allows companies to earn significant profits by selling low volumes of hard-to-find items to many customers.

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Foresight

To explore plausible futures.

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Strategic Intent

Strategic Intent approaches should be transferred from a highly successful company into other less successful companies in the same industry.

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Multi-Sided Platform

MSPs create value by generating indirect network effects.

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Study Notes

  • Organizational purposes should be challenging but achievable.
  • The statement "All the MSPs have the same revenue and profit model" is incorrect.
  • Multi-Sided Platforms create value by generating indirect network effects.
  • Foresight enhances the understanding of current and plausible future strategic operating environments.
  • The long tail strategy involves earning significant profits by selling low volumes of hard-to-find items to many customers.
  • GoogleX is known for long-term, high-risk projects and rewarding failure.
  • Supply-side economies of scale, capital requirements, and brand image may be created by incumbents to discourage new disruptive competitors.
  • Steve Jobs fixed a lack of competitiveness due to high internal costs and a diminished differentiation gap when he returned to Apple in 1997.
  • Not all startups enter markets through disruptive innovation, and incumbents do not always perform incremental innovation.
  • The "MSP's chicken-and-egg dilemma" involves prioritizing marketing or innovation during early stages.
  • Disruptive innovations are not achieved by companies that enter new industries with a product that clearly outperforms the previously established players.
  • Disruptive innovators focus on market segments overlooked by incumbents.
  • Business Model Innovation's risks include being difficult to implement/requiring strong leadership.
  • Incumbents struggle with disruptive technologies because they often focus on segments more profitable than their own.
  • Language, country, cost, and marketing policy are not the 4 key decisions to be made in Platform Strategy.
  • Google's move to Alphabet involved adopting a decentralization strategy, making business units more accountable.
  • Network Effects: The higher the number of users and transactions, the higher the value of the platform.
  • Uncertainty Level 1 is defined as a clear enough future.
  • Network effects are important on platforms like Google, Netflix, Amazon, and Apple etc.
  • Step 1 in scenario planning methodology is to define the central question.
  • Step 2 in scenario planning methodology is issue identification and PESTEL analysis.
  • Step 3 in scenario planning methodology is issue prioritization.
  • Step 4 in scenario planning methodology is Scenario driven vision & narrative.
  • Step 5 in scenario planning methodology is Strategic Planning using a Portfolio of Strategic Initiatives
  • Step 6 in scenario planning methodology is Discuss implications and strategy
  • Step 7 in scenario planning methodology is Create the portfolio of strategic initiatives.
  • Determining the scope of a platform involves defining which sides should the business platform include.
  • Scenario planning methodology for an uncertain future starts with "How could...?"
  • Amazon is a multi-layered business model platform.
  • The long tail strategy is unrelated to Google's 70/20/10 rule of innovation.
  • Foresight explores plausible futures, not necessarily the most probable ones.
  • According to Michael Porter, Internet intensifies industry rivalry, reduces entry barriers, and shifts bargaining power to buyers.
  • The statement by Michael Porter regarding the impact of the Internet in Industry Rivalry - Specifically, increases variable cost relative to fixed cost - is false.
  • The purpose of an organization should be challenging but achievable.
  • Platform leaders can create an industry ecosystem greater than the sum of its parts.
  • 3 Horizons framework, when improve performance to maximize the remaining value it's Horizon 1.
  • Disagree: "Netflix quickly discovered the importance of providing the most personalized service possible. Why was so Important? Because that way they could raise the monthly price to customers"

Clayton M. Christensen

  • Disruptive innovations start in low-end markets or new markets

About the google's restructuring into Alphabet

  • It became necessary because multiple new businesses within Google differed greatly from their core product and needed dedicated focus

Relations within a Networked industry

  • The decision to manage alliances and sourcing requires significant partnership coordination and dependency

Apple's organizational culture

  • It is not defined by the corporate value statement "Don't be evil"

Key Aspects of Blockbuster's Business Model Strategy

  • Blockbuster's business model strategy didn't consider population density for opening stores, prioritize independent films, or prioritize movie quality over potential audience
  • The correct answer regarding the question related to the importance of Netflix: "Because it prevented certain films from being in demand in excess of the available supply"

Elements of the SCP Framework

  • Structure, conduct, and performance

Strategic Intent

  • Strategic Intent approaches should not be transferred from a highly successful company into other less successful companies in the same industry

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